Naming Architectures

WebEx

Naming Architecture
WebEx’s portfolio had grown like kudzu through innovation and acquisition. Now they needed an architectural naming strategy to make sense of all of it on their website. We brought our pruning shears and a fresh perspective, recommending they lose fanciful names and use functional descriptions for navigation, like “web meetings” and “marketing and events.” Our naming architecture was a perfect fit when WebEx was acquired by Cisco.

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