Dockers Stain Defender / Individual Fit / Innerflex / Mystique

Apparel Naming for Dockers
When you’ve been making classic American casual wear successfully for years, innovation lies in the subtle things, like new features and benefits. Our names for Dockers’ stain-resistant fabric (Stain Defender), adjustable waistbands (Individual Fit) and stretch waistbands (Innerflex) helped Dockers maintain brand leadership. And our name for a line of women’s pants (Mystique) introduced style to the basic black pant.