Equaline

OTC Naming for Albertsons/Lucky
A secret: private label products are generally just as good as the name brands. In fact, you could say they’re equal. The supermarket chain Lucky (then Albertsons) needed to brand their line of over-the counter health and beauty products, from shampoo to eye drops to vitamins. Our solution was Equaline: Equal parts savvy shopper and high-quality product line.