Refreshers

Beverage Platform Naming for Starbucks
Catchword worked with Starbucks on the naming of this innovative new line of sparkling cold beverages made from green coffee extract and fruit juices. A gentle nod to the quenching, invigorating, and naturally energizing effects of the beverage, Refreshers is broad enough in meaning to encompass a range of product introductions and the perfect addition to a portfolio heavy in cold-weather offerings. Look for Refreshers at your local grocery store and experience what all the buzz is about.