Dr. Bob, Ice Break, Main Street, Quist, Rally, Ramp, Spin, Sterling, SunPop, Zazz

Private Label Beverage Naming for Ahold USA
International food retailer Ahold wanted names for all of their U.S. supermarkets’ private label sodas that cheekily recalled (and thus challenged) the brand establishment. We peppered Dr. Bob with a pinch of you-know-who, and made Quist sound as crisp as the lemon-lime behemoth. To date, we’ve created over 20 feisty challenger-brand names for Ahold.