Naming Work

Palm Pre

Consumer Technology Naming
Palm needed a product name for their groundbreaking smartphone. The device could shift seamlessly between apps, and had an uncanny ability to anticipate users’ needs. One might even call it prescient. The name had to complement the Palm brand name, and be short enough to work alongside it. More than 3,000 names later, these three little letters made the cut. And since HP’s acquisition of Palm, they’ve extended the name on their new phones, the Prē 2 and Prē3.

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