Livescribe

Consumer Technology Company Naming
Anoto wanted to rename their company to showcase their award-winning smartpen. These digital pens were amazing; they could capture anything you wrote by hand, perform calculations, record audio, translate words, play music, and cook your dinner. (Okay, everything but the dinner.) The new name had to encompass all of these features and convey a next-generation writing implement. Livescribe hit the mark.