One and Zip

Product naming for Fitbit
Fit—or miss? The margin for error was slim. Any name had to be short enough to fit on these tiny wireless fitness trackers, and match the snappiness of the mother brand. For Fitbit’s all-in-one device, which tracks everything from exercise to sleep, Fitbit One was a natural. For their entry-level offering, which tracks activity and calories burned, Zip had all the right energy.