Naming Work

FireEye

Technology Company Renaming
Unlike competitors’ products, Netforts’ technology could target unsuspected flaws in network security before they caused problems. And Netforts wanted a new company name (and exact dot-com domain) that played to this prescient proactivity. The Eye of Fire is an ancient Germanic rune that gave its goddess omniscience: nothing was ever hidden from her. An apt metaphor for this technology.