As anyone at Catchword will tell you, naming a company takes more than a way with words. It requires creative versatility, a deep understanding of the corporate culture, and an ability to lead a lot of strong-minded people to consensus. We like to say the proof’s in the portfolio.
GrandPointe
Retail naming of an online shop and catalogue offering a huge assortment of products, from home furnishings and sporting goods to jewelry and electronics.
Asana
Naming a business productivity company and its web platform for integrating a variety of work-related applications.
Crazy 8
Brand name development (and domain name brokering) for Gymboree's new line of kids’ clothes and retail stores.
Vudu
Technology company and product naming for a device that can stream a vast library of downloadable HD movie content on demand with near-magical speed.
Dash
Renaming of startup CircumNav to showcase its GPS device, which gives drivers real-time traffic data to speed their journeys.
Livescribe
Naming of a tech company to showcase their award-winning smartpen, which captures writing, audio, and much more.
Agari
Naming an email security company and their cloud-based platform for securing a company’s email “ecosphere.”
ProteinSimple
Renaming tech company formerly known as Cell BioSciences to reflect its new focus on simplifying protein research.
North of Nine Communications
Company naming for 59-year-old public relations giant Burson-Marsteller of its spin-off agency, which specializes in technology-based innovations accounts.
Zolio
Naming a company and its online platform that allows young investment management candidates to prove themselves using a simulated trading platform.
Kames Capital
Naming the UK asset management arm of parent company Aegon Group, to differentiate it from Aegon’s insurance and pension businesses.
Boku
Renaming a mobile payment company and their new product, which allows customers to buy "beaucoup" online.
Promptu
Technology company and product naming for AgileTV’s voice-activated TV remote (which is now an iPhone app).
Daptiv
Renaming of software company eProject to reflect its new focus on customizable tools that enable companies to stay agile in the marketplace.
Kijiji
Subsidiary naming for eBay for their global (yet community-based) online classifieds service, including securing the domain name worldwide.
Medley Health
Naming a medical practice whose suite of services for doctors and patients furthers communication, collaboration and ultimately, good health.
Bridgespan
Naming of a nonprofit strategy consultancy that serves as a bridge connecting the nonprofit and for-profit sectors.
Altegrity
Renaming of holding company USIS with a broad yet evocative umbrella name, coined from “integrity” and “altus,” the Latin word for “high.”
Tealeaf
Renaming of a company whose web-experience software yields near-magical insight (like reading tea leaves) into customers’ shopping behavior.
Quintess
Naming of a luxury vacation club featuring opulent homes in some of the world’s most quintessentially beautiful places.
Lumesse
Naming a leading light and global player in talent management solutions.
Ingenio
Internet company naming for an ingenious, pay-per-call advice network offering everything from tax advice to astrology readings online.
Apture
Naming of a web tool that lets readers get contextual info without leaving a web page (coined from “aperture,” an opening that admits light).
Skyrider
Renaming of tech company cRight to reflect its move beyond copyright enforcement to P2P content-sharing (and later, online music).
OnShift
Naming a company whose software for hospitals and nursing homes facilitates the logistics of hiring, scheduling, and communicating with staff.
FireEye
Renaming of a technology company offering hyper-vigilant, far-seeing network security systems.
Vivaty
Company renaming for Media Machines, whose innovative technology enables livelier, richer 3D virtual worlds (coined from “vivid” and “activity”).
FreeSlate
Company naming for a biotech spinoff that facilitates fast, free-flowing scientific experimentation through information management.
Bridgescape
Naming an educational program that enables students who’ve left school to bridge the learning gap to earn a high school diploma.
Ozmo
Naming of a Wi-Fi tech company whose communication platform enables seamless transfer of data (from “osmosis”).
Generations Network
Parent company naming to help unify disparate genealogy sites, including Ancestry.com and MyFamily.com.
Zillio
Company naming for the makers of a math game for kids that's as educational as it is fun.
Medallia
B2B name (with exact dot-com) for a market-leading company that enables continuous tracking of customer feedback.
Lightspeed
Naming of the fast-moving, Silicon Valley office of a VC firm in a way that stood out from competitors’ stodgier, law-firm-like monikers.
Awareness
Naming of a social media firm whose software lets marketers build brand awareness by connecting with customers across social media platforms.
Kickfire
Naming of a B2B hardware company that uses breakthrough chip technology to make super-high-performance, open-source database servers.
Consona
Naming of a company that offers all kinds of enterprise software products (from the Latin “consonare,” meaning to sound together).
Atempo
Renaming of tech company Quadratech, which makes software for managing and archiving data.
Flybridge
Renaming of a VC firm committed to helping guide portfolio firms, referencing the part of a ship with a duplicate set of navigating equipment.
Mirador Capital
Naming of a VC firm offering a top-level “fund of funds” for venture capitalists and their investors (from Spanish “mirador” meaning “vantage point”).
Posit Science
Naming of a software company that creates computer games for brain fitness, developed by neuroscientists, that are positively amazing.
Gear6
Company naming for a tech startup that helps firms take their websites’ performance up a notch.
BlueArc
Renaming of a provider of network storage systems, with “blue” suggesting speed (blue streak) and “arc,” a path connecting users and data.
Matchpoint
Internet company naming, including exact-dot-com domain, for a service that matches potential customers with local businesses.
Hillstar
Naming an online car insurance company for Infinity Property & Casualty that possesses exceptional customer control, just like a Hillstar hummingbird.