As anyone at Catchword will tell you, naming a company takes more than a way with words. It requires creative versatility, a deep understanding of the corporate culture, and an ability to lead a lot of strong-minded people to consensus. We like to say the proof’s in the portfolio.
Naming a video-on-demand platform for two of Canada’s biggest media/telecom giants, Rogers and Shaw Communications.
Company naming of Agilent spinoff whose electronic test and measurement solutions unlock the critical insights needed to understand the changing technology landscape and solve thorny engineering problems.
Technology company and product naming for a device that can stream a vast library of downloadable HD movie content on demand with near-magical speed.
Brand name development (and domain name brokering) for Gymboree's new line of kids’ clothes and retail stores.
Naming a business productivity company and its web platform for integrating a variety of work-related applications.
Renaming of startup CircumNav to showcase its GPS device, which gives drivers real-time traffic data to speed their journeys.
Naming of a tech company to showcase their award-winning smartpen, which captures writing, audio, and much more.
Renaming Moteiv, whose intelligent wireless networks used tiny sensors to pick up and send information in the cloud. (The business model has since changed.) Sentilla evokes scintilla (tiny things) as well as "sent" and "sensing."
Early Edge California
Naming a non-profit advocacy organization working to increase access to high-quality early learning for all of California’s children, from birth through third grade.
Name for a healthcare start-up that uses analytics to realign insurers, patients, and providers into a more efficient system with better health outcomes for vulnerable individuals.
Renaming of a technology company offering hyper-vigilant, far-seeing network security systems.
Renaming the e-commerce site formerly known as Essential Safe Products (ESP). Wildmintshop.com offers a range of toxin-free products for a healthier, more natural lifestyle.
Naming the leading global manufacturer of interface technologies for automotive, telecom, mobile communications, and other markets.
Naming a California nonprofit devoted to preventing domestic violence. CORA serves both as an acronym (Community Overcoming Relationship Abuse) and an innocuous-sounding personal name that can be used for discreet client communications.
Changing the name of a professional organization from the awkward initialism ALSSA (Analytical & Life Science Systems Association) to the more memorable acronym ALDA (Analytical, Life Science & Diagnostics Association).
Name for a company that designs global incentive and engagement programs that motivate and reward consumers, sales channels, and employees.
B2B name (with exact dot-com) for a market-leading company that enables continuous tracking of customer feedback.
Name for a company that provides turnkey solutions for administrative services.
Name for a startup search engine company and its search engine, which aims to deliver more relevant results to sophisticated users.
Providing a company name for a food supplier that cultivates naturally sourced seafood in from the waters of New Zealand. ("Ika" is the word for "fish" in New Zealand's indigenous Maori language.)
Naming of a software company that creates computer games for brain fitness, developed by neuroscientists, that are positively amazing.
Derived from the Latin corium, meaning skin, this was a name for a specialty pharmaceutical company that focused on dermatology products. Valeant Pharmaceuticals acquired Coria Labs in 2008.
California College Of The Arts
Renaming of the California College of Arts and Crafts (CCAC) in order to shed outdated and misleading associations with the word “crafts”.
Naming an email security company and their cloud-based platform for securing a company’s email “ecosphere.”
Renaming tech company formerly known as Cell BioSciences to reflect its new focus on simplifying protein research.
Renaming the premium design company formerly known as i4 Design, which was later acquired by Publicis.
North of Nine Communications
Company naming for 59-year-old public relations giant Burson-Marsteller of its spin-off agency, which specializes in technology-based innovations accounts.
Naming a company and its online platform that allows young investment management candidates to prove themselves using a simulated trading platform.
Naming the UK asset management arm of parent company Aegon Group, to differentiate it from Aegon’s insurance and pension businesses.
Providing a product name for an interactive platform connecting fitness and wellness enthusiasts to each other, and to fitness professionals, creating a social network that promotes active living.
Name for an interactive website designed to help people find and apply personalized Christian scripture in their lives.
Renaming technology company txteagle, builders of the first large-scale global platform for engaging with emerging-market consumers via their mobile phones. "Jana" is Sanskrit for "people."
Company and product naming for this independent, award-winning warranty provider, named one of the top 100 websites of 2010 by PC Magazine.
Name for an asset management firm that advises investors and supports Financial Advisors and Registered Investment Advisors in better serving their clients.
Renaming a mobile payment company and their new product, which allows customers to buy "beaucoup" online.
Name for an online service that lets you track gameplay, see what friends are playing, and follow the hottest games.
Name for a company that specializes in barcoding and POS asset management solutions, as well as Chip & Pin payment collection equipment.
Technology company and product naming for AgileTV’s voice-activated TV remote (which is now an iPhone app).
Name for a Chinese e-commerce site aimed at professional women; "gan tuan" is loosely translated in Mandarin Chinese as "Pursuit Team."
Naming a social shopping website where people share what they dream about being, doing, and having.
Renaming of software company eProject to reflect its new focus on customizable tools that enable companies to stay agile in the marketplace.
Company name for global provider of advisory, support, and security services.
Naming a medical practice whose suite of services for doctors and patients furthers communication, collaboration and ultimately, good health.
Subsidiary naming for eBay for their global (yet community-based) online classifieds service, including securing the domain name worldwide.
Naming of a nonprofit strategy consultancy that serves as a bridge connecting the nonprofit and for-profit sectors.
Name for a non-profit organization that equips and trains educators to effectively teach youth how to become successful entrepreneurs.
Renaming of holding company USIS with a broad yet evocative umbrella name, coined from “integrity” and “altus,” the Latin word for “high.”
Renaming of a company whose web-experience software yields near-magical insight (like reading tea leaves) into customers’ shopping behavior.
Naming of a luxury vacation club featuring opulent homes in some of the world’s most quintessentially beautiful places.
Renaming a company (formerly Leads360) that helps sales teams accelerate performance through cloud-based intelligent sales software.
Naming a leading light and global player in talent management solutions.
Internet company naming for an ingenious, pay-per-call advice network offering everything from tax advice to astrology readings online.
Developing the domain name for a corporate consulting company that guides growing businesses through the complex world of information technology.
Name for a specialty M&A investment bank that serves as a “bridge to the world” for technology and services clientele.
Naming an educational program that enables students who’ve left school to bridge the learning gap to earn a high school diploma.
Renaming of tech company cRight to reflect its move beyond copyright enforcement to P2P content-sharing (and later, online music).
Naming a company whose software for hospitals and nursing homes facilitates the logistics of hiring, scheduling, and communicating with staff.
Naming a leading pharma company that uses its expertise to develop, manufacture and distribute global drug solutions, with a name coined from "catalyst" and "talent."
Company renaming for Media Machines, whose innovative technology enables livelier, richer 3D virtual worlds (coined from “vivid” and “activity”).
Providing a name for a company which bridges information gaps within organizations through interactive communication and mass notification solutions.
Company naming for a biotech spinoff that facilitates fast, free-flowing scientific experimentation through information management.
Name for a healthcare conglomerate providing sleep diagnostic and therapeutic services, as well as diagnostic balance testing.
Naming of a Wi-Fi tech company whose communication platform enables seamless transfer of data (from “osmosis”).
Retail naming of an online shop and catalogue offering a huge assortment of products, from home furnishings and sporting goods to jewelry and electronics.
Parent company naming to help unify disparate genealogy sites, including Ancestry.com and MyFamily.com.
Name for a Swedish company that specializes in developing web sites and managing e-commerce for businesses large and small.
Company naming for the makers of a math game for kids that's as educational as it is fun.
Stampede Light Brewery
Company naming for brewer that developed the first government-approved beer with added B-vitamins in a full-bodied, German-style light lager.
Naming an online community that connects legal, medical, and financial experts with consumers looking for local professionals.
Company name for a German branding agency that specializes in graphic design and digital pre-press.
Naming of the fast-moving, Silicon Valley office of a VC firm in a way that stood out from competitors’ stodgier, law-firm-like monikers.
Naming of a social media firm whose software lets marketers build brand awareness by connecting with customers across social media platforms.
Naming of a B2B hardware company that uses breakthrough chip technology to make super-high-performance, open-source database servers.
Name for a European semiconductor company whose services range from developing and manufacturing to testing and engineering.
Naming of a company that offers all kinds of enterprise software products (from the Latin “consonare,” meaning to sound together).
Renaming of tech company Quadratech, which makes software for managing and archiving data.
Renaming of a VC firm committed to helping guide portfolio firms, referencing the part of a ship with a duplicate set of navigating equipment.
Naming of a VC firm offering a top-level “fund of funds” for venture capitalists and their investors (from Spanish “mirador” meaning “vantage point”).
Company naming for a tech startup that helps firms take their websites’ performance up a notch.
Renaming of a provider of network storage systems, with “blue” suggesting speed (blue streak) and “arc,” a path connecting users and data.
Internet company naming, including exact-dot-com domain, for a service that matches potential customers with local businesses.
Naming an online car insurance company for Infinity Property & Casualty that possesses exceptional customer control, just like a Hillstar hummingbird.