Name Reviews

Catchword name reviews

What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.



No more mollycoddling and second chances by social networks that just let you throw [an anagram of This.] against a wall to see what sticks! ...Read More

Hyatt Centric


Centric is a name whose tonality doesn’t align with the experience of the product, which is very important in crafting a successful brand. ...Read More



It’s slight lack of originality fits with Pepsi’s image as an everyday, friendly, and unpretentious brand. ...Read More