Name Reviews

Catchword name reviews

What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Amazon Dash

A-

Dash is what you do through the snow, on a one horse open sleigh! Or, it’s what good ole Rex does around the yard—and just look at the smile on his face! ...Read More

Fire TV

A-

The pyromania started with the Kindle, followed by the Kindle Fire, and most recently, the Kindle MatchBook service. And, the name has the added benefit of leveraging the brand equity already created by the Kindle Fire. ...Read More

Oculus Rift

A+

Because most people don’t know the term aside from guessing that it has something to do with eyes or vision, Oculus VR is able to imbue the word with meaning and feelings of their own, like awe and excitement. (By the same token, a name like “Vision Rift” would fall flat as the word “vision” has less connotative room to be filled with awe or excitement.) ...Read More

Loop

B+

Stuffed billfolds and swiping motions are hassles of the past with this small FOB device, which is available either embedded in a special phone case or as a keychain attachment. ...Read More

Orenitram

B

Pharmaceutical naming is crazy hard. Just ask me: I’ve done it a few times, and it was enough to temporarily kill my enthusiasm for language. Between an insanely crowded space, the lengthy approval process, and FDA proscriptions and restrictions, it’s … More »

Intel Security

A-

Check out Google auto-fill for a moment. When typing in “Get McAfe…” the top auto-fill is not “Get McAfee” but rather “Get McAfee off my computer.” ...Read More