Name Reviews

Catchword name reviews

What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.



the name is just good old-fashioned country sweet and simple. Whereas other industry titans employ names that suggest, “Trust us, we are the established professionals,” Lemonade says, “Let’s be friends.” ...Read More



The idea of empowering the user to become an expert at going anywhere is understated, yet powerfully differentiating. ...Read More