Name Reviews

Catchword name reviews

What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Hyatt Centric


Centric is a name whose tonality doesn’t align with the experience of the product, which is very important in crafting a successful brand. ...Read More



It’s slight lack of originality fits with Pepsi’s image as an everyday, friendly, and unpretentious brand. ...Read More