Global Partners

Wherever you go, there we are.

 

Our strategic alliances with leading naming agencies such as Labbrand in China and Werner Brandl in Germany provide our clients with valuable global resources–without depleting their own. Whether it’s creative collaborations with France and Spain, or critical linguistic input from Switzerland and The Netherlands, our partnerships with like-minded naming agencies around the world allow us to provide our international clients with truly global creative and screening services.

Want to make sure that interesting but oddly coined word doesn’t mean something inappropriate in Shanghainese? Worried that maybe your final name candidate doesn’t deliver your desired associations in Argentine Spanish? Rest easy, friend, we’ve got you covered. Our global capabilities include linguistic expertise across North and South America, Europe, South East Asia, Australasia, Africa, and the Middle East. For a complete list of linguistic capabilities, please click here.

And, because Catchword clients have access to these services on an as-needed basis, they don’t have that nagging feeling that they are somehow indirectly funding their naming company’s latest architectural expenditure. Clients comment: We like this.

How to Create Great Product and Company Names.

Blog

The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life.

For those who have neither a sweet tooth nor bluetooth, let me catch you up: Android uses alphabetically sequenced candy names for their major operating system updates and upgrades. They started with Cupcake (1.5) and have hit every letter until most recently Nougat (7.0 and 7.1). Now, Android 8.0 is inbound, and they’re calling it Oreo.

from www.Android.com

 

Brand collaborations like this do provide some fun co-marketing opportunities. Beyond that … it’s America’s favorite cookie. Need I say more?

I’ll admit it. I’m having trouble coming up with interesting stuff to talk about. The name is neither surprising nor edgy. It does what it needs to do: continue Android’s OS naming architecture and be cute … that’s about it.

It may be a lifetime till we reach Android … Zagnut? We’re barely over halfway through the alphabet! (Get it, Google? Alphabet?) And though this naming architecture is starting to grow stale on me, personally, there isn’t really a reason not to MILK it for all it’s got.

At the end of the day, a cookie’s a cookie. I’ll still eat it.

And though this naming architecture is starting to grow stale on me, personally, there isn’t really a reason not to MILK it for all it’s got.

More