Global Partners

Wherever you go, there we are.

 

Our strategic alliances with leading naming agencies such as Labbrand in China and Werner Brandl in Germany provide our clients with valuable global resources–without depleting their own. Whether it’s creative collaborations with France and Spain, or critical linguistic input from Switzerland and The Netherlands, our partnerships with like-minded naming agencies around the world allow us to provide our international clients with truly global creative and screening services.

Want to make sure that interesting but oddly coined word doesn’t mean something inappropriate in Shanghainese? Worried that maybe your final name candidate doesn’t deliver your desired associations in Argentine Spanish? Rest easy, friend, we’ve got you covered. Our global capabilities include linguistic expertise across North and South America, Europe, South East Asia, Australasia, Africa, and the Middle East. For a complete list of linguistic capabilities, please click here.

And, because Catchword clients have access to these services on an as-needed basis, they don’t have that nagging feeling that they are somehow indirectly funding their naming company’s latest architectural expenditure. Clients comment: We like this.

How to Create Great Product and Company Names.

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Catchword in Washington PostCatchword’s very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung’s selection of “Bixby” for its new AI assistant.

If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.”

The “x” in Bixby sounds essentially like a “k” and an “s” combined, which is difficult for many people around the world to say, according to linguists, including for those in Samsung’s native South Korea.

“Lots of languages do not allow for certain kinds of consonant clusters,” William Idsardi, head of the linguistics department at the University of Maryland, said in an email. …

Bixby can also be a good brand for Samsung because it doesn’t have many preexisting associations with it, said Laurel Sutton, co-founder of the naming firm Catchword, linguist and information officer for the American Name Society. Sutton said that some may remember “Incredible Hulk” actor Bill Samsung logoBixby, or know another person with that name, but it’s not a particularly common word. …

Read the full story here: Why Samsung’s name for its personal assistant may twist quite a few tongues

Catchword’s very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung’s selection of “Bixby” for its new AI assistant.

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