Creative Services

These days, name candidates must meet unprecedented requirements before launch:

  • trademark and domain-name availability
  • linguistic and cultural acceptability
  • consensus among multiple decision-makers

Oh, and don’t forget each name must creatively express brand essence in a way that’s magnetic, distinctive, concise, and long-lasting!

To ensure our clients clear these hurdles, Catchword has developed a naming process of best practices at every step:

  • Immersion: Our upfront meetings ensure immersive understanding of business objectives and elicit hard-to-articulate name preferences.
  • Creative: During name development, we create a staggering number of candidates, covering every viable name message, construction, and tonality (because sometimes you don’t know what you want until you see it).
  • Screening: Our linguistics and preliminary trademark screening phases are equally comprehensive.

From the moment you engage Catchword to final name selection our team is focused on guiding you toward creative solutions that surprise and excite you and that are ownable and protectable as trademarks. Whether we’re developing a product name, a company name, or a tagline, we want you to be wowed. As in, wow! that’s an awesome idea! and wow! that’s available as a trademark?!

To learn more about Catchword’s approach just click on the below links, or contact us directly.

How to Create Great Product and Company Names

10 Criteria for Great Names

MAGNETISM
Does it engage you and spark your imagination? (Crazy 8, Method, and Häagen Dazs all do, in wildly different ways.)

DISTINCTIVENESS
Will it pop in your space, or blend in without a trace? (There’s Alaska, American, United, Delta…and then there’s JetBlue.)

BRAND FIT
Does it capture the essence and spirit of the brand? (Think Timberland, FedEx, Orange.) ...

View and download all the criteria