Catchwords/2010

Catchword’s First Annual “Catchwords of the Year” Matrix

Names not only reflect the cultural zeitgeist—they can also affect it. In their first annual Catchwords of the Year matrix, the naming specialists at Catchword compiled their list of names and terms that defined the year (for better or worse), and plotted them graphically: good names and bad names against good phenoms and bad phenoms. The results? For starters, a bad name won’t sink a great idea. (Witness Kinect). And a good name can take a bad idea quite a ways. (Witness Four Loko or the Tea Party). But a bad name for a bad idea only adds insult to injury. (Unless you like the idea of TSA employees exploring your “crotchal area.”)