NAMERS, strategists, LINGUISTS, WRITERS,
and designers

Our team’s diverse background in human communication (marketing, media, linguistics, visual art, poetry, music) and deep naming and branding experience have made us thought leaders in the industry, and a powerful partner.

Maria Cypher

Principal & Creative Lead

Mark Skoultchi

Principal & Project Lead

Erin Milnes

Creative Director & Senior Strategist

Katy Steinmetz

Project & Creative Director

Drew Letendre

Project Director & Senior Strategist

Laurel Sutton

Senior Strategist & Linguist

Payal Jambusaria

Project & Screening Coordinator

Beth Gerber

Project & Creative Director

Liam Foster

Designer

Chuck Guest

Copy Boss

Alex Crawford

Project Director & Senior Strategist

Bill Sweetman

Domain Name Strategist

Krista Patterson

Project Director & Senior Strategist

Amy Wynne Joseph

Screening Specialist

Leena Mehta

Project Director

Corning fibrance in multiple colors

Stevie Belchak

Senior Naming Manager

Why Catchword?

Deep experience, award-winning portfolio, high-caliber clients, and superior customer service are key attributes you should look for in a naming partner.

With a quarter century in the biz, internationally recognized work, clients from startups to Fortune 500 (think Intel, The Home Depot, Kellogg’s, Corning), and 99 awards (and counting) for creativity and client satisfaction, Catchword’s got the goods.

#1

ranked naming agency on Clutch

1300+

projects across industries

34

creative awards for naming and design

650+

clients, including 50 Fortune Global 500

Selected Awards

Clutch | 2017–2023

#1 Naming Agency Worldwide

X7

Clutch | 2019–2023

top Branding Agency Worldwide

X5

MUSE Creative Awards | 2020-2023

Excellence in Corporate Identity

X8

X2

MarCom Awards | 2019–2022

Excellence in Brand Naming

X6

Hermes Creative Awards | 2019–2023

EXCELLENCE IN BRAND NAMING

X7

Transform Awards | 2018–2023

EXCELLENCE IN NAMING STRATEGY

X6

X1

Transform Awards | 2023

visual identity design

X1

Top 100 Women-Owned Businesses | 2021–2022

SAN FRANCISCO BAY AREA

X2

A History of Culture-Shaping NAMES

Since 1998, Catchword has partnered with companies in every sector to create brands that shape our world—from Asana and Vudu to Upwork and Volkswagen Atlas. As we look back on the highlights of our journey from naming trio to branding powerhouse, a picture emerges—call it a brander’s-eye view—of cultural history. We’re thrilled to be a part of it.

2000
2006
2008
2013
2023

How can we help you?

A good fit is about more than size and experience. Get to know us! We’d love to chat with you about your needs.

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