How the mighty have fallen: Name review of Oath and Altaba 

Via Verizon Executive Tim Armstrong's Twitter
A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact...
By |April 13th, 2017|CatchThis News, Name Reviews|Comments Off on How the mighty have fallen: Name review of Oath and Altaba 

Deconstructing the Doomed Yahoo, Tumblr Romance

YahooTumblrLogos-617x416
This blog originally appeared in Fast Company. Ah, Tumblr, home to a million fandoms, animated GIFs, and journeys of self-discovery by teenage girls. I’m not saying this as an insult--I’m actually quite impressed by how Tumblr became the go-to microblogging...
By |June 6th, 2013|Branding, In-the-News|Comments Off on Deconstructing the Doomed Yahoo, Tumblr Romance

Stand Out in the Crowd: Yahoo! Livestand Name Review

livestand1-120x90
Introducing, from one of the greatest brand names of all time (i.e., Yahoo!), Livestand, a powerful new digital publishing platform for news and media publishers and content hungry consumers (eh, it’s a cool new reader). If you own a phone...
By |November 2nd, 2011|Brand Naming, In-the-News, Name Reviews, Product Naming|Comments Off on Stand Out in the Crowd: Yahoo! Livestand Name Review

If Two Search Engines Collide and No One Is Around to Care, Does it Make a Sound?

Remember when Microsoft made Yahoo! a ridiculously generous buy-out offer and Yahoo! declined the offer? (Doh!) Now we get word that Yahoo! is going to use Microsoft's Bing to power their searches. Um... Can anything less than a Microsoft takeover...

Smart taste, dumb name

As a naming consultant, I know coming up with new product names is hard. But still, I have to pick on a new one I saw advertised recently: Smart Taste (a new pasta product from Ronzoni). It's not that the...
By |December 17th, 2007|Brand Naming, Branding, Product Naming|Comments Off on Smart taste, dumb name

A Descriptive End to the Overture Name

Almost a year after acquiring Overture, the popular internet-search service, Yahoo! is scrapping the Overture brand for the more descriptive (and boring) Yahoo! Search Marketing Services. My guess is that it won't be long before users tire of saying, "We...
By |March 9th, 2005|Brand Naming|Comments Off on A Descriptive End to the Overture Name