From Soup To Nuts: Alphabet Name Review

It isn’t every day that a kid gets to name their parent, but this week Google announced a major restructuring whereupon Alphabet became the parent company of Google, Calico, Nest, Sidewalk, and Google’s investment companies. After the announcement, Slate el-em-en-oh-peed...
By |August 13th, 2015|Catchword, Name Reviews|Comments Off on From Soup To Nuts: Alphabet Name Review

Pooh-Pooh to PPR: The Kering Company Name Review

Quick: What do Gucci, Yves St. Laurent, Balenciaga, Puma and Bottega Venetta have in common? If you’ve been following the marketing news, you’ll know that they’re all subsidiaries of the French holding company formerly known as PPR (an initialism for...
By |April 25th, 2013|Name Reviews|Comments Off on Pooh-Pooh to PPR: The Kering Company Name Review

The Top 5 Ways That Company Naming Differs from Product Naming

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating...

Yes & No: Fifth & Pacific Company Name Review

Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its...
By |January 12th, 2012|Name Reviews|Comments Off on Yes & No: Fifth & Pacific Company Name Review

Movement Monikers: Occupy Wall Street Name Review

Today marks day 27 of the movement known as Occupy Wall Street. Initially conceived by the Canadian group Adbusters as a modest protest on Wall Street (and heralded with the hashtag #OccupyWallStreet), it has morphed into a “people powered movement...
By |October 13th, 2011|Catchword, In-the-News, Name Reviews|4 Comments