Catchword Naming Company Blog
Tag Archives: tv naming
A few weeks ago there was a brouhaha over the launch of Oprah’s new cable network logo. The critics claimed it was too juvenile and that it looked like something a child drew with primary-colored crayons. A majority of respondents … More »
A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from the press to the science fiction loving audience to the naming world – hated the new name. We here at … More »
Sorry, I just can’t leave this one alone. I started thinking about the Syfy name change and realized that there are quite a few other channels that could benefit from a new name. Because I’m such a nice guy, I’m … More »
Have you ever seen a brand name and wondered, “What the heck is that supposed to mean?” Even a naming specialist like me has this kind of “WTF experience” once in a while. My most recent head-scratching name conundrum involved … More »