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	<title>catchword &#187; Trademark</title>
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		<title>How to Trademark a Company or Product Name: The Catchword Video</title>
		<link>http://catchwordbranding.com/catchthis/how-to/how-to-trademark-a-company-or-product-name-the-catchword-video/</link>
		<comments>http://catchwordbranding.com/catchthis/how-to/how-to-trademark-a-company-or-product-name-the-catchword-video/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 17:00:33 +0000</pubDate>
		<dc:creator>Catchword</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[branding trademark]]></category>
		<category><![CDATA[naming advice]]></category>
		<category><![CDATA[naming guide]]></category>
		<category><![CDATA[naming help]]></category>
		<category><![CDATA[naming trademark]]></category>
		<category><![CDATA[trademark law]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2757</guid>
		<description><![CDATA[As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. In Catchword&#8217;s &#8230; <a href="http://catchwordbranding.com/catchthis/how-to/how-to-trademark-a-company-or-product-name-the-catchword-video/">More <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Don&#039;t Bogart that Name: Medical Marijuana Trademarks</title>
		<link>http://catchwordbranding.com/catchthis/branding/dont-bogart-that-name-medical-marijuana-trademarks/</link>
		<comments>http://catchwordbranding.com/catchthis/branding/dont-bogart-that-name-medical-marijuana-trademarks/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 17:00:33 +0000</pubDate>
		<dc:creator>Aaron Hall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[pharmaceutical branding]]></category>
		<category><![CDATA[pharmaceutical trademarks]]></category>
		<category><![CDATA[trademark law]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=3026</guid>
		<description><![CDATA[This item was originally published on August 5th, 2010 at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven&#8217;t heard of it? It&#8217;s a &#8220;revolutionary system that releases the active &#8230; <a href="http://catchwordbranding.com/catchthis/branding/dont-bogart-that-name-medical-marijuana-trademarks/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/branding/dont-bogart-that-name-medical-marijuana-trademarks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Licenses Another Cisco Trademark: The Future of Apple&#039;s &quot;i&quot; Products</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/apple-licenses-another-cisco-trademark-the-future-of-apples-i-products/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/apple-licenses-another-cisco-trademark-the-future-of-apples-i-products/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 16:47:57 +0000</pubDate>
		<dc:creator>Aaron Hall</dc:creator>
				<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Language use]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[licensing]]></category>
		<category><![CDATA[product names]]></category>
		<category><![CDATA[satire]]></category>
		<category><![CDATA[snarky]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2603</guid>
		<description><![CDATA[Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed &#8220;iPhone&#8221; (Cisco previously owned the trademark for handset phones). Now Apple has launched their new operating system name, iOS, also a Cisco registered trademark. &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/apple-licenses-another-cisco-trademark-the-future-of-apples-i-products/">More <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Just In: Naming Is Still Hard</title>
		<link>http://catchwordbranding.com/catchthis/fun-stuff/this-just-in-naming-is-still-hard/</link>
		<comments>http://catchwordbranding.com/catchthis/fun-stuff/this-just-in-naming-is-still-hard/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 16:06:03 +0000</pubDate>
		<dc:creator>Laurel Sutton</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[dilbert]]></category>
		<category><![CDATA[naming experts]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2563</guid>
		<description><![CDATA[There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It&#8217;s still funny, and it&#8217;s still true! This is the crux of naming: finding names &#8230; <a href="http://catchwordbranding.com/catchthis/fun-stuff/this-just-in-naming-is-still-hard/">More <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who&#039;s Afraid of the Trademark Police? Everyone.</title>
		<link>http://catchwordbranding.com/catchthis/fast-company/whos-afraid-of-the-trademark-police-everyone/</link>
		<comments>http://catchwordbranding.com/catchthis/fast-company/whos-afraid-of-the-trademark-police-everyone/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 23:32:10 +0000</pubDate>
		<dc:creator>Laurel Sutton</dc:creator>
				<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Arc]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Move]]></category>
		<category><![CDATA[PlayStation]]></category>
		<category><![CDATA[product names]]></category>
		<category><![CDATA[technology names]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2402</guid>
		<description><![CDATA[This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even &#8230; <a href="http://catchwordbranding.com/catchthis/fast-company/whos-afraid-of-the-trademark-police-everyone/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/fast-company/whos-afraid-of-the-trademark-police-everyone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Special Guest Appearance: Talking Naming Strategy With Attorneys</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/a-special-guest-appearance-talking-naming-strategy-with-attorneys/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/a-special-guest-appearance-talking-naming-strategy-with-attorneys/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 16:37:17 +0000</pubDate>
		<dc:creator>Burt Alper</dc:creator>
				<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Company Naming]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[naming strategy]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=1591</guid>
		<description><![CDATA[It used to be that marketers and lawyers didn&#8217;t see eye to eye. (Ok, maybe the use of past tense is a bit optimistic.) But we&#8217;ve found a few quality IP attorneys who really understand what we naming consultants are &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/a-special-guest-appearance-talking-naming-strategy-with-attorneys/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/brand-naming/a-special-guest-appearance-talking-naming-strategy-with-attorneys/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Russian Claims Trademark on ;-) Emoticon</title>
		<link>http://catchwordbranding.com/catchthis/trademark/russian-claims-trademark-on-emoticon/</link>
		<comments>http://catchwordbranding.com/catchthis/trademark/russian-claims-trademark-on-emoticon/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 23:03:03 +0000</pubDate>
		<dc:creator>Aaron Hall</dc:creator>
				<category><![CDATA[Trademark]]></category>
		<category><![CDATA[emoticons]]></category>

		<guid isPermaLink="false">http://www.catchthis.com/?p=1157</guid>
		<description><![CDATA[I almost couldn&#8217;t believe my eyes when I saw the news that a guy in Russia is claiming to own the winky-face emoticon. :0 He also says he&#8217;ll sue any corporate entity trying to make money off of his intellectual &#8230; <a href="http://catchwordbranding.com/catchthis/trademark/russian-claims-trademark-on-emoticon/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/trademark/russian-claims-trademark-on-emoticon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Are Two Marks &quot;Confusingly Similar&quot;?: Trademarks and Naming</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/when-are-two-marks-confusingly-similar/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/when-are-two-marks-confusingly-similar/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 17:44:14 +0000</pubDate>
		<dc:creator>Mark Skoultchi</dc:creator>
				<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[naming]]></category>

		<guid isPermaLink="false">http://www.catchthis.com/?p=866</guid>
		<description><![CDATA[Recently, I promised to answer the question most asked by our clients: What does it mean for a trademark to be confusingly similar to another trademark? Well, I lied. The question that’s really most asked by our clients is, “It’s &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/when-are-two-marks-confusingly-similar/">More <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going, Going Green</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/going-going-green/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/going-going-green/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:23:44 +0000</pubDate>
		<dc:creator>Maria Cypher</dc:creator>
				<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[green naming]]></category>
		<category><![CDATA[green trademarks]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/weblog/trademark/going-going-green/</guid>
		<description><![CDATA[In honor of Saint Patrick&#8217;s Day, Catchword&#8217;s naming leprechauns have been busy compiling statistics on Green names and implications for marketers. It seems everyone&#8217;s jumping on the green brandwagon. Trademark filings incorporating &#8220;green&#8221; jumped 143% between 2006 and 2007, versus &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/going-going-green/">More <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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