Catchword Naming Company Blog
Tag Archives: Trademark
If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of wooing – even if means throwing around some hefty corporate weight to win its heart. Or the name in question … More »
This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite brand name candidate might not be as unique as we think. For example, isn’t CLOUDBANKS different enough from the mark FOGBANK … More »
The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon over the name AppStore. (Apple is suing Amazon for using it, as if they could own such … More »
As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. In Catchword’s … More »
This item was originally published on August 5th, 2010 at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven’t heard of it? It’s a “revolutionary system that releases the active … More »
Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned the trademark for handset phones). Now Apple has launched their new operating system name, iOS, also a Cisco registered trademark. … More »
There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It’s still funny, and it’s still true! This is the crux of naming: finding names … More »
This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even … More »
It used to be that marketers and lawyers didn’t see eye to eye. (Ok, maybe the use of past tense is a bit optimistic.) But we’ve found a few quality IP attorneys who really understand what we naming consultants are … More »
I almost couldn’t believe my eyes when I saw the news that a guy in Russia is claiming to own the winky-face emoticon. :0 He also says he’ll sue any corporate entity trying to make money off of his intellectual … More »