PSA: Screen Your Name For Trademark Conflicts!

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable! Though finding...
By |February 18th, 2015|Catchword, Naming Tips, Trademark|Comments Off on PSA: Screen Your Name For Trademark Conflicts!

Sriracha’s Fate? Just a Generic, Saucy Toponym

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on a condiment from the Si Racha city in Thailand. He called it Sriracha, but never registered a trademark, and today...
By |February 11th, 2015|Brand Naming, Catchword, Trademark|Comments Off on Sriracha’s Fate? Just a Generic, Saucy Toponym

Trademark Infringement? …Maybe Just Barley.

You may have heard about the trademark controversy that bubbled up between Lagunitas and Sierra Nevada. Lagunitas sued Sierra Nevada, alleging that the placement and size of “IPA” on the bottle of the newest Sierra Nevada offering was too similar...
By |January 26th, 2015|Trademark|Comments Off on Trademark Infringement? …Maybe Just Barley.

Boston Strong, Where TM = Tacky Moneymakers

Whenever and wherever catastrophe strikes, an opportunist lies in wait. As soon as a hashtag takes flight on Twitter, some hustler’s milking that meme for profit, slapping it on T-shirts, mugs, and schwag. Case in point: two people filed trademarks...
By |April 24th, 2013|Catchword, In-the-News|Comments Off on Boston Strong, Where TM = Tacky Moneymakers

Up for Anything?: Kraft Anything Dressing Name Review

For almost a year I had sworn off Cablevision.  It was making me poor and I was watching .004% of the programming.  For reasons I won’t get into here, I am again a sucker, paying for shows I don’t watch...
By |June 14th, 2012|Name Reviews|Comments Off on Up for Anything?: Kraft Anything Dressing Name Review

Goo-goo-ga-ga: Lady Gaga Brand Name Review

Although it’s hard to remember a world without Gaga, she hasn’t been famous for all that long. In fact, she came on the scene in 2008 with her debut album The Fame.  Although her first hit was “Just Dance”, I...
By |October 20th, 2011|Brand Naming, Fun Stuff, In-the-News, Name Reviews|1 Comment

The I of the Beholder: Apple’s Quest to Own “I”

If a name’s beauty is in the "i-" of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of wooing  – even if means throwing around some hefty corporate weight to win its heart. Or the name in question...
By |June 21st, 2011|Catchword, Product Naming, Trademark|Comments Off on The I of the Beholder: Apple’s Quest to Own “I”

That Name’s Not The Same As Mine: How Trademarks Can Be Confusingly Similar

This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite brand name candidate might not be as unique as we think. For example, isn’t CLOUDBANKS different enough from the mark FOGBANK...
By |June 2nd, 2011|Brand Naming, Trademark|1 Comment

Catchword in the NY Times: The Fight Over AppStore

The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon over the name AppStore. (Apple is suing Amazon for using it, as if they could own such...
By |March 29th, 2011|Catchword, In-the-News, Trademark|Comments Off on Catchword in the NY Times: The Fight Over AppStore

How to Trademark a Company or Product Name: Catchword Video

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. Catchword principal...
By |August 17th, 2010|Naming Tips, Trademark, Videos|Comments Off on How to Trademark a Company or Product Name: Catchword Video