Catchword Naming Company Blog

Tag Archives: television naming

Jul 08

How to Popularize an Edgy Name or Rename: The SyFy Name One Year Later

By Aaron Hall

A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from the press to the science fiction loving audience to the naming world – hated the new name. We here at … More »

May 09

Sezmi

By Aaron Hall

We were thrilled to see one of our new names launch this week. Sezmi is, “the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product.” This was a fun project … More »