Just Shop, No Sweat! Name Review of Amazon Dash

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Dash—the newest tech from Amazon—is a wand for restocking your home’s essentials, anything from fruit to bread, batteries to paper towels. First, scan the   packaging of whatever you need with the Dash’s barcode reader or dictate  your wishlist of sundries...
By |April 10th, 2014|Name Reviews|Comments Off on Just Shop, No Sweat! Name Review of Amazon Dash

A New Tablet Rises: Microsoft Surface Name Review

Surface21-e1343332075990
Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that it would launch a Windows-powered tablet PC called Surface.  Not coincidentally, the device is expected to bow around the same time...
By |July 26th, 2012|Branding, Catchword, Name Reviews, Product Naming|Comments Off on A New Tablet Rises: Microsoft Surface Name Review

Just Leap In: Virtual World Name or Tagline?

Another player has just entered the virtual world arena. Leap In Entertainment announced the public beta of their virtual world called Just Leap In. There aren't that many virtual world players in the space, but their names are scattered all...
By |January 13th, 2009|Brand Naming, In-the-News, Name Reviews, Product Naming|1 Comment

I’ve Got a New Company Name – Now What? Part 5

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |August 29th, 2008|Brand Naming, Catchword|1 Comment

Sezmi

We were thrilled to see one of our new names launch this week. Sezmi is, "the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product." This was a fun project...
By |May 9th, 2008|Brand Naming, Product Naming|Comments Off on Sezmi

ZS Associates launches Javelin

ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS's software suite unique and valuable. The name...
By |May 9th, 2008|Product Naming|Comments Off on ZS Associates launches Javelin

Ozmo debuts!

We had a lot of fun developing this new technology name. The client was great to work with and the technology is going to shake things up when it hits the market. We'd love to say more, but Ozmo Devices...
By |April 4th, 2008|Brand Naming, Product Naming|Comments Off on Ozmo debuts!

Vivaty is vivalicious!

We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and we had a lot of fun exploring the creative naming directions inherent in such a rich technology. Vivaty is like...
By |March 31st, 2008|Brand Naming, Branding, Product Naming|Comments Off on Vivaty is vivalicious!

Walt Mossberg Loves Dash

In his column today, tech guru Walt Mossberg expresses high hopes for Dash. He has been using a beta version of Dash, and preliminarily he says it's great. We're so happy that Dash is getting well deserved accolades. It was...
By |March 27th, 2008|Brand Naming, In-the-News, Product Naming|Comments Off on Walt Mossberg Loves Dash

Zap!

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I came across a great brand today while reading engadget. The company is ZAP and they build electric cars. I think their name is brilliant. Zap conveys the electric aspect of their cars wonderfully. The logo then reemphasizes this message...
By |February 7th, 2008|Brand Naming, Fun Stuff, Name Reviews, Product Naming|1 Comment