CatchThis Naming Company Blog
Tag Archives: technology naming
It makes sense that the granddaddy of social networks would try to prove it was hip with one last hurrah. I’m sure the board of directors or the management team has grand plans for how to make Friendster relevant again. … More »
Barnes & Noble is launching Nook, their new e-book reader this week. Will the Nook unseat Amazon’s Kindle? Only time will tell. What we do know is that the Nook has a color touch screen and allows customers to share … More »
Catchword is pleased to introduce its newest company name: Altegrity. We collaborated with our friends at Corebrand to create this new brand name for the holding company that includes USIS, HireRight, and Explore. After generating thousands of name candidates and … More »
I follow Stephen Fry on Twitter and he’s loads of fun – he loves languages and actually understand linguistics. He’s in Germany now and offered proof that a mobile phone really is called a “handy”, use of which is both … More »
We are proud parents and we love to tout our naming prowess when one of our creations hits the market. Today we have the not-so-rare opportunity to announce, what we consider to be, a seriously awesome name: BOKU. Boku is … More »
**This post was graciously contributed by Stephen Baird, Winthrop & Weinstine law firm.** Microsoft is flashing its latest version of bling with its launch of the much anticipated “decision engine” it has dubbed Bing. I agree the new brand name … More »
As I read Amy Zipkin’s article in yesterday’s New York Times about the litany of formerly defunct brand names that have been re-introduced to the market, I kept noodling on the same question: is it easier to launch a new … More »
Yeah, I know the title was a cheap joke, but what the heck. I knew that GodTube existed, but just the other day I found out they’d changed the name to Tangle. It was originally launched in 2007 a video … More »
More videos coming soon!
Catchword had tons of fun creating Leapfrog’s recent product names. It just might be possible, however, that we had even more fun giving the Leapfrog educational gaming toys as gifts this holiday season. I gave Leapfrog gifts to three youngsters … More »