Catchword Naming Company Blog
Tag Archives: technology naming
This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people everywhere to say “Meh.” It’s the successor to Windows Mobile 6.5 (an uninspiring name if there ever was one), and … More »
We were recently hanging out in the Cadence lobby and we saw a great display of our naming work. We helped Cadence create the technology name EDA360, a disruptive and bold new vision for the future of electronic design. We’re … More »
It’s not easy to judge potential brand name candidates when all you have is a list of names on a piece of paper. When Catchword presents ideas to clients, we’ll typically contextualize names visually to help bring them to life. … More »
X marks the proverbial spot. It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference. It’s a kiss (hug, kiss, hug), where you … More »
Jul 01
One Phone, Four Names, One Big Branding Mess: Samsung's "Galaxy S" Mobile Phone
By Aaron Hall
Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as … More »
I’m a big fan of using proper grammar. But I’m also a big proponent of keeping up with trends, both technological and vernacular. Thus, when I read about the New York Times banning the use of “tweet” by their journalists, … More »
There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It’s still funny, and it’s still true! This is the crux of naming: finding names … More »
This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its … More »
This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even … More »
The media is awash with criticisms of Apple’s new name: iPad. Now, no one expected the product itself to be a technological flop. Apple just doesn’t flop anymore (well, not for a long time anyway). So the only thing left … More »