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	<title>catchword &#187; technology naming</title>
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	<link>http://catchwordbranding.com</link>
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		<title>Superscript Me!  Droid takes it to the &quot;X&quot; (that should be superscripted)</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/superscript-me-droid-takes-it-to-the-x-that-should-be-superscripted/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/superscript-me-droid-takes-it-to-the-x-that-should-be-superscripted/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 19:14:45 +0000</pubDate>
		<dc:creator>Mark Skoultchi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Language use]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[cell phone names]]></category>
		<category><![CDATA[cell phone naming]]></category>
		<category><![CDATA[Droid names]]></category>
		<category><![CDATA[Droid naming]]></category>
		<category><![CDATA[mobile phone names]]></category>
		<category><![CDATA[mobile phone naming]]></category>
		<category><![CDATA[Motorola names]]></category>
		<category><![CDATA[technology names]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2789</guid>
		<description><![CDATA[X marks the proverbial spot.  It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference.   It’s a kiss (hug, kiss, hug), where you &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/superscript-me-droid-takes-it-to-the-x-that-should-be-superscripted/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/brand-naming/superscript-me-droid-takes-it-to-the-x-that-should-be-superscripted/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>One Phone, Four Names, One Big Branding Mess: Samsung&#039;s &quot;Galaxy S&quot; Mobile Phone</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/one-phone-four-names-one-big-branding-mess-samsungs-galaxy-s-mobile-phone/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/one-phone-four-names-one-big-branding-mess-samsungs-galaxy-s-mobile-phone/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 16:45:48 +0000</pubDate>
		<dc:creator>Aaron Hall</dc:creator>
				<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[cell phone naming]]></category>
		<category><![CDATA[mobile phone naming]]></category>
		<category><![CDATA[phone naming]]></category>
		<category><![CDATA[tech naming]]></category>
		<category><![CDATA[technology names]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2762</guid>
		<description><![CDATA[Here&#8217;s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/one-phone-four-names-one-big-branding-mess-samsungs-galaxy-s-mobile-phone/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/brand-naming/one-phone-four-names-one-big-branding-mess-samsungs-galaxy-s-mobile-phone/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tweet Me Not: Even More Evidence that The New York Times is a Dinosaur</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/tweet-me-not-even-more-evidence-that-the-new-york-times-is-a-dinosaur/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/tweet-me-not-even-more-evidence-that-the-new-york-times-is-a-dinosaur/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 16:00:58 +0000</pubDate>
		<dc:creator>Aaron Hall</dc:creator>
				<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Language use]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[official language use]]></category>
		<category><![CDATA[technology language]]></category>
		<category><![CDATA[technology naming]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[verbal branding]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2573</guid>
		<description><![CDATA[I&#8217;m a big fan of using proper grammar. But I&#8217;m also a big proponent of keeping up with trends, both technological and vernacular. Thus, when I read about the New York Times banning the use of &#8220;tweet&#8221; by their journalists, &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/tweet-me-not-even-more-evidence-that-the-new-york-times-is-a-dinosaur/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/brand-naming/tweet-me-not-even-more-evidence-that-the-new-york-times-is-a-dinosaur/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Just In: Naming Is Still Hard</title>
		<link>http://catchwordbranding.com/catchthis/fun-stuff/this-just-in-naming-is-still-hard/</link>
		<comments>http://catchwordbranding.com/catchthis/fun-stuff/this-just-in-naming-is-still-hard/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 16:06:03 +0000</pubDate>
		<dc:creator>Laurel Sutton</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[dilbert]]></category>
		<category><![CDATA[naming experts]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2563</guid>
		<description><![CDATA[There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It&#8217;s still funny, and it&#8217;s still true! This is the crux of naming: finding names &#8230; <a href="http://catchwordbranding.com/catchthis/fun-stuff/this-just-in-naming-is-still-hard/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/fun-stuff/this-just-in-naming-is-still-hard/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kin One and Kin Two: Seussian Naming</title>
		<link>http://catchwordbranding.com/catchthis/fast-company/kin-one-and-kin-two-seussian-naming/</link>
		<comments>http://catchwordbranding.com/catchthis/fast-company/kin-one-and-kin-two-seussian-naming/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 19:00:50 +0000</pubDate>
		<dc:creator>Laurel Sutton</dc:creator>
				<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[cell phone names]]></category>
		<category><![CDATA[cell phone naming]]></category>
		<category><![CDATA[Kin]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[phone names]]></category>
		<category><![CDATA[phone naming]]></category>
		<category><![CDATA[technology names]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2432</guid>
		<description><![CDATA[This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its &#8230; <a href="http://catchwordbranding.com/catchthis/fast-company/kin-one-and-kin-two-seussian-naming/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/fast-company/kin-one-and-kin-two-seussian-naming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who&#039;s Afraid of the Trademark Police? Everyone.</title>
		<link>http://catchwordbranding.com/catchthis/fast-company/whos-afraid-of-the-trademark-police-everyone/</link>
		<comments>http://catchwordbranding.com/catchthis/fast-company/whos-afraid-of-the-trademark-police-everyone/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 23:32:10 +0000</pubDate>
		<dc:creator>Laurel Sutton</dc:creator>
				<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Arc]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Move]]></category>
		<category><![CDATA[PlayStation]]></category>
		<category><![CDATA[product names]]></category>
		<category><![CDATA[technology names]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2402</guid>
		<description><![CDATA[This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even &#8230; <a href="http://catchwordbranding.com/catchthis/fast-company/whos-afraid-of-the-trademark-police-everyone/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/fast-company/whos-afraid-of-the-trademark-police-everyone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPad: Don&#039;t Hate It Because It&#039;s Beautiful</title>
		<link>http://catchwordbranding.com/catchthis/advertising/ipad-dont-hate-it-because-its-beautiful/</link>
		<comments>http://catchwordbranding.com/catchthis/advertising/ipad-dont-hate-it-because-its-beautiful/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 00:48:58 +0000</pubDate>
		<dc:creator>Aaron Hall</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple names]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPad name]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2220</guid>
		<description><![CDATA[The media is awash with criticisms of Apple&#8217;s new name: iPad. Now, no one expected the product itself to be a technological flop. Apple just doesn&#8217;t flop anymore (well, not for a long time anyway). So the only thing left &#8230; <a href="http://catchwordbranding.com/catchthis/advertising/ipad-dont-hate-it-because-its-beautiful/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/advertising/ipad-dont-hate-it-because-its-beautiful/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Friendster Rips Off MySpace&#039;s Brand Positioning</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/friendster-rips-off-myspaces-brand-positioning/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/friendster-rips-off-myspaces-brand-positioning/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 23:47:15 +0000</pubDate>
		<dc:creator>Aaron Hall</dc:creator>
				<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Friendster]]></category>
		<category><![CDATA[internet company naming]]></category>
		<category><![CDATA[internet names]]></category>
		<category><![CDATA[internet naming]]></category>
		<category><![CDATA[social network names]]></category>
		<category><![CDATA[social network naming]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2168</guid>
		<description><![CDATA[It makes sense that the granddaddy of social networks would try to prove it was hip with one last hurrah. I&#8217;m sure the board of directors or the management team has grand plans for how to make Friendster relevant again. &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/friendster-rips-off-myspaces-brand-positioning/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/brand-naming/friendster-rips-off-myspaces-brand-positioning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nook Turns Up the Heat on Kindle</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/nook-turns-up-the-heat-on-kindle/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/nook-turns-up-the-heat-on-kindle/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 19:33:07 +0000</pubDate>
		<dc:creator>Aaron Hall</dc:creator>
				<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Product Naming]]></category>
		<category><![CDATA[book names]]></category>
		<category><![CDATA[book naming]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[nook]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=2076</guid>
		<description><![CDATA[Barnes &#038; Noble is launching Nook, their new e-book reader this week. Will the Nook unseat Amazon&#8217;s Kindle? Only time will tell. What we do know is that the Nook has a color touch screen and allows customers to share &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/nook-turns-up-the-heat-on-kindle/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/brand-naming/nook-turns-up-the-heat-on-kindle/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>All Hail Altegrity! Catchword Sets The Foundation For A New Brand Identity</title>
		<link>http://catchwordbranding.com/catchthis/company-naming/all-hail-altegrity-catchword-sets-the-foundation-for-a-new-brand-identity/</link>
		<comments>http://catchwordbranding.com/catchthis/company-naming/all-hail-altegrity-catchword-sets-the-foundation-for-a-new-brand-identity/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 21:25:28 +0000</pubDate>
		<dc:creator>Burt Alper</dc:creator>
				<category><![CDATA[Company Naming]]></category>
		<category><![CDATA[Name Launch]]></category>
		<category><![CDATA[Altegrity]]></category>
		<category><![CDATA[new name]]></category>
		<category><![CDATA[new name launch]]></category>
		<category><![CDATA[technology naming]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=1912</guid>
		<description><![CDATA[Catchword is pleased to introduce its newest company name: Altegrity. We collaborated with our friends at Corebrand to create this new brand name for the holding company that includes USIS, HireRight, and Explore. After generating thousands of name candidates and &#8230; <a href="http://catchwordbranding.com/catchthis/company-naming/all-hail-altegrity-catchword-sets-the-foundation-for-a-new-brand-identity/">More <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://catchwordbranding.com/catchthis/company-naming/all-hail-altegrity-catchword-sets-the-foundation-for-a-new-brand-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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