CatchThis Naming Company Blog
Tag Archives: technology naming
As branding experts, we’re always on the lookout for new naming opportunities. Technology provides plenty, from usernames to blog titles. One of the most fun recent opportunities that has come along is naming your Wifi network. It offers many creative … More »
You cannot separate brand naming from brand strategy. Apple’s Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little … More »
Walking the floor of the 2013 Consumer Electronics Show (CES) in Las Vegas, you get to enjoy the creative output of the world’s tech marketers. Much of the naming tends to be derivative; you see lots of new iSomethings, for instance. … More »
Narcissism is healthy if expressed in numbers, right? Well, that’s what the Quantified Self movement would have you believe. In 2007, Wired Magazine editors Gary Wolf and Kevin Kelly named this movement of fact fiends, who “share an interest in self … More »
Sep 13
A Delicate Name with Some Weight: Amazon Kindle Paperwhite Product Name Review
By Mark Skoultchi
Most people don’t realize it, but a brand name is a complicated piece of marketing and communication. In addition to any inherent meaning of the word and relevance to the product, names almost always have unique tonalities and personalities, and … More »
Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an account, I still haven’t figured out how to use it properly, and I don’t think I’m alone. … More »
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
Recently on Twitter, someone started a meme called #TechieHeroes. They were calling for people to make up a fictional character with geeky superpowers. I think my cousin has techie superpowers and he’s real – but that’s beside the point. Some … More »
We love working with Doremus on naming and branding projects. Working with Doremus, we developed ClearCurve for Corning. We’ve also completed some names for a few other exciting upcoming projects too. On the branding front, Doremus has created an stunning … More »
Pass the crappy names jar, I’ve got another donation. 4PSA. Nope, I didn’t just have a brain burp. That’s the name. 4PSA. I hate to state the obvious, but 4PSA is in the business of developing software for cloud computing … More »