Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

TechCrunch Disrupt SF 2016 startup names
TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword, we like to keep up with the shiniest tech innovation trends. But we pay even more attention to the new company names!...
By |September 20th, 2016|Company Naming, In-the-News|Comments Off on Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

SWonderful: SXSWi 2016 Name Roundup, Part 2

blog-image
Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

SWonderful: SXSWi 2016 Name Roundup, Part 1

SXSWi-1
South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or...
By |March 22nd, 2016|Brand Naming, Company Naming, In-the-News, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 1

Shifting Us into Gear: The Maven Name Review

General-Motors-Maven-002-720x340
General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more...
By |February 3rd, 2016|Name Reviews|Comments Off on Shifting Us into Gear: The Maven Name Review

CES La Vie: The 8 Most Notable Names at CES 2016

alpha-2-robot-6634-001
Every year, thousands flock to Las Vegas for the Consumer Electronics Show to catch a glimpse of some of the most exciting technology on the horizon. From cute robots to fridges that can read your email, innovation always abounds, but...
By |January 6th, 2016|Fun Stuff, In-the-News|Comments Off on CES La Vie: The 8 Most Notable Names at CES 2016

I’m Lovin’ Me: The I’m Name Review

Screen-Shot-2015-12-24-at-10.57.27-AM
As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated...
By |December 24th, 2015|Name Reviews|Comments Off on I’m Lovin’ Me: The I’m Name Review

That Was Zen, This Is Now: The Gusto Name Review

Gusto
Get off your meditation cushion because Zen is out. Well, a small piece of it anyway. Last week, payroll startup ZenPayroll changed its name to Gusto as it plans to move beyond payroll, into benefits such as health insurance and...
By |September 25th, 2015|Name Reviews|1 Comment

Screaming into the Canyon of Our Lives: Amazon Echo Name Review

141106140320-amazon-echo-620xa-e1415826448267
When was the last time you had an argument about a factual topic? Like who coached the Bulls in 1997 or why the sky is blue? The gradual advance of the Internet into every arena of our lives has made...
By |November 12th, 2014|Name Reviews|Comments Off on Screaming into the Canyon of Our Lives: Amazon Echo Name Review

Just Shop, No Sweat! Name Review of Amazon Dash

amazon-dash
Dash—the newest tech from Amazon—is a wand for restocking your home’s essentials, anything from fruit to bread, batteries to paper towels. First, scan the   packaging of whatever you need with the Dash’s barcode reader or dictate  your wishlist of sundries...
By |April 10th, 2014|Name Reviews|Comments Off on Just Shop, No Sweat! Name Review of Amazon Dash

Simply Visionary: Name Review of Oculus Rift

Rift-Inside
This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars. Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers.  And though Facebook has stated...
By |March 27th, 2014|Name Reviews|Comments Off on Simply Visionary: Name Review of Oculus Rift