Catchword Naming Company Blog
Tag Archives: technology naming
Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an account, I still haven’t figured out how to use it properly, and I don’t think I’m alone. … More »
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
Recently on Twitter, someone started a meme called #TechieHeroes. They were calling for people to make up a fictional character with geeky superpowers. I think my cousin has techie superpowers and he’s real – but that’s beside the point. Some … More »
We love working with Doremus on naming and branding projects. Working with Doremus, we developed ClearCurve for Corning. We’ve also completed some names for a few other exciting upcoming projects too. On the branding front, Doremus has created an stunning … More »
Pass the crappy names jar, I’ve got another donation. 4PSA. Nope, I didn’t just have a brain burp. That’s the name. 4PSA. I hate to state the obvious, but 4PSA is in the business of developing software for cloud computing … More »
When it comes to product naming—at least of their Android smartphones—no one can accuse HTC of understatement. For starters, there was the HTC Legend . . . the HTC Dream . . . the HTC Supersonic . . . and … More »
This item was originally published on January 26th, 2010 at Fast Company. Back in December, Racebook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. But the auction was more bust … More »
Yesterday on Twitter someone started a meme called #AwfulCereal. The point was not, as many people mistakenly thought, to post the name of the cereal you happen to dislike – because honestly, no one cares about that. Really. They don’t. … More »
We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year’s CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you’ve got … More »
Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred sauce, Captain Beefheart on the box. Our bliss rattled only by that chiclets-on-speed pecking on tiny keyboards by the locals. … More »