CES La Vie: The 8 Most Notable Names at CES 2016

Every year, thousands flock to Las Vegas for the Consumer Electronics Show to catch a glimpse of some of the most exciting technology on the horizon. From cute robots to fridges that can read your email, innovation always abounds, but...
By |January 6th, 2016|Fun Stuff, In-the-News|Comments Off on CES La Vie: The 8 Most Notable Names at CES 2016

Very Truthy: The Verily Name Review

‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that...
By |December 10th, 2015|Name Reviews|Comments Off on Very Truthy: The Verily Name Review

Just Shop, No Sweat! Name Review of Amazon Dash

Dash—the newest tech from Amazon—is a wand for restocking your home’s essentials, anything from fruit to bread, batteries to paper towels. First, scan the   packaging of whatever you need with the Dash’s barcode reader or dictate  your wishlist of sundries...
By |April 10th, 2014|Name Reviews|Comments Off on Just Shop, No Sweat! Name Review of Amazon Dash

Mmmm or Hmmm? Name Review for the Android OS 4.4 Kit Kat

In order, the Android software upgrades have been called Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, and Kit Kat.  Now go brush your teeth so you don’t get a cavity. Though I am no gastronome, this...
By |December 2nd, 2013|Name Reviews|Comments Off on Mmmm or Hmmm? Name Review for the Android OS 4.4 Kit Kat

That’s One Confusing Name: Xbox One Product Name Review

After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and...

Your New Victrola iPod: Do Brand Name Auctions Make Sense?

This item was originally published on January 26th, 2010 at Fast Company. Back in December, Racebook Marketing Concepts held a Brand Name Auction during which "150 Timeless Trademarks and Domains" were offered for sale. But the auction was more bust...
By |February 2nd, 2011|Trademark|1 Comment

Pager to Phone to Pager: Seeker Unveils pipSqueak

We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year's CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you've got...
By |January 25th, 2011|Catchword, In-the-News, Product Naming|Comments Off on Pager to Phone to Pager: Seeker Unveils pipSqueak

Twitter Tips: Creating Your Personal Brand Name

Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred sauce, Captain Beefheart on the box. Our bliss rattled only by that chiclets-on-speed pecking on tiny keyboards by the locals....
By |January 13th, 2011|Brand Naming, Naming Tips|4 Comments

Superscript Me! Droid takes it to the “X” (that should be superscripted)

X marks the proverbial spot.  It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference.   It’s a kiss (hug, kiss, hug), where you...

One Phone, Four Names, One Big Branding Mess: Samsung’s “Galaxy S” Mobile Phone

Here's a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as...
By |July 1st, 2010|Brand Naming, Product Naming|2 Comments