Catchword Naming Company Blog
Tag Archives: technology names
This item was originally published on January 26th, 2010 at Fast Company. Back in December, Racebook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. But the auction was more bust … More »
We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year’s CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you’ve got … More »
Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred sauce, Captain Beefheart on the box. Our bliss rattled only by that chiclets-on-speed pecking on tiny keyboards by the locals. … More »
X marks the proverbial spot. It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference. It’s a kiss (hug, kiss, hug), where you … More »
Jul 01
One Phone, Four Names, One Big Branding Mess: Samsung's "Galaxy S" Mobile Phone
By Aaron Hall
Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as … More »
This item was originally published on June 24th, 2010 at Fast Company. I don’t have an iPad yet, but I really really want one. Well, I don’t know if I want an iPad per se, since I have an iPhone … More »
This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its … More »
This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even … More »