What’s the Gig deal? Name review of Gig car share

Gig Car
The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means...
By |June 8th, 2017|CatchThis News, Name Reviews|Comments Off on What’s the Gig deal? Name review of Gig car share

How the mighty have fallen: Name review of Oath and Altaba 

Via Verizon Executive Tim Armstrong's Twitter
A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact...
By |April 13th, 2017|CatchThis News, Name Reviews|Comments Off on How the mighty have fallen: Name review of Oath and Altaba 

Come again? Name review of Caavo home entertainment system

Caavo
from www.caavo.com Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason...
By |February 14th, 2017|CatchThis News, Company Naming, Name Reviews, Product Naming|Comments Off on Come again? Name review of Caavo home entertainment system

Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review

Snapchat Logo
In advance of their IPO, Snapchat is lopping off the "chat" part of their name. Among certain circles, this happened a while ago. For years, teens could be found sitting on the floor of the mall chained to an outlet declaiming,...
By |October 20th, 2016|Company Naming, Name Reviews|Comments Off on Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Dad and son robots
Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received...
By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Building a Name for Oneself in Tech: Popular Name Styles

NameTypesPic1
[vc_column_text]We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back for more! Company and product names can be grouped into several general styles, including simple metaphor, invented spelling, and custom capitalization, which...
By |March 31st, 2016|Brand Naming, Company Naming, Product Naming|Comments Off on Building a Name for Oneself in Tech: Popular Name Styles

Very Truthy: The Verily Name Review

Verily_cropped
‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that...
By |December 10th, 2015|Name Reviews|Comments Off on Very Truthy: The Verily Name Review

Masters of Illusion: Virtual Reality Name Review Roundup

HoloLens-e1425400183738-120x90
The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite...
By |March 3rd, 2015|Name Reviews|Comments Off on Masters of Illusion: Virtual Reality Name Review Roundup

Beeline To My Heart: Bumble Dating App Name Review

bumble
The blogophere has been abuzz recently about Bumble, a dating (or as they call it, “social discovery”) app brought to you by former Tinder executives. Without getting into the details of the executives’ acrimonious split that gave rise to the...
By |November 26th, 2014|Name Reviews|Comments Off on Beeline To My Heart: Bumble Dating App Name Review

Escape From Xbox: Name Review of Microsoft’s Cortana

Cortana
Microsoft has thrown its hat into the smartphone virtual-assistant ring. Introducing, Cortana, the Siri-like digital assistant that debuts with Windows Phone 8.1. If that name sounds familiar, it’s because Cortana is a character—a virtual assistant, in fact—from the video game...
By |April 28th, 2014|Name Reviews|Comments Off on Escape From Xbox: Name Review of Microsoft’s Cortana