Catchword Naming Company Blog
Tag Archives: taglines
A tagline is a tricky little beast. It needs to get right to the heart of the brand and do so in a way that’s intuitive, memorable and absolutely pitch perfect. In very few words. (Like Fed Ex’s old “When … More »
I’m really proud to announce the world premiere of a film we helped to name, Race to Nowhere. (Catchword also created the tagline: “The Dark Side of America’s Achievement Culture.”) The film, which premiered to packed theatres this weekend at … More »
Another player has just entered the virtual world arena. Leap In Entertainment announced the public beta of their virtual world called Just Leap In. There aren’t that many virtual world players in the space, but their names are scattered all … More »