Not a Breach of Intelligence: Name review of Intel Security (previously McAfee)

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Intel Corporation, which acquired the cyber-security giant McAfee in August for 7.7 billion big ones, has announced that they will henceforth be rebranding McAfee as “Intel Security.”  The internet is buzzing with speculation that Intel’s motivation is to dissociate the...
By |January 16th, 2014|Name Reviews|Comments Off on Not a Breach of Intelligence: Name review of Intel Security (previously McAfee)

Mmmm or Hmmm? Name Review for the Android OS 4.4 Kit Kat

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In order, the Android software upgrades have been called Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, and Kit Kat.  Now go brush your teeth so you don’t get a cavity. Though I am no gastronome, this...
By |December 2nd, 2013|Name Reviews|Comments Off on Mmmm or Hmmm? Name Review for the Android OS 4.4 Kit Kat

The First Word: Catchword Reviews Twitter App Names

More videos coming soon!
By |March 10th, 2009|Product Naming, Videos|Comments Off on The First Word: Catchword Reviews Twitter App Names

Good Name,Bad Product: Windows Vista Brand Name Gets Dumped

Here at Catchword, we've often reminded clients that a great name will not be able to save a bad product (nor will a horrible name kill a great product). Our friends at Microsoft have helped prove this point with their...
By |October 30th, 2008|Brand Naming, Branding, In-the-News, Product Naming|1 Comment

Apture The Imagination: Exciting New Technology Name

Apture has been making waves in the Web 2.0 world. The San Francisco Chronicle says that the Apture founders were "greeted like rock stars" at the SF New Tech event in early October. "What is Apture?" you ask. Well, in...
By |October 21st, 2008|Brand Naming, In-the-News, Product Naming|Comments Off on Apture The Imagination: Exciting New Technology Name

It had to be called …

Sometimes a descriptive name just works, especially if done with a little bit of humor. As an aspiring guitar player, I recently found an amazing piece of software that allows you to slow down your favorite songs (and thereby emulate...
By |September 25th, 2008|Brand Naming, Product Naming|Comments Off on It had to be called …

Cuil not so cool

So putting aside the atrociousness of the name (seriously, this could be the worst company name ever launched), this new "Google-Killer" is not ready for prime time. I had to check it out, what with all the publicity it has...
By |July 30th, 2008|Brand Naming, Fun Stuff, In-the-News|Comments Off on Cuil not so cool

ZS Associates launches Javelin

ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS's software suite unique and valuable. The name...
By |May 9th, 2008|Product Naming|Comments Off on ZS Associates launches Javelin

Kickfire blazes onto the scene

On Monday Kickfire publicly launched, effectively lighting a fire under the feet of their MySQL query competitors. Kickfire's product is a database appliance that revolutionizes the way queries are conducted. The small form-factor and industry-first SQL chip make Kickfire's queries...
By |April 15th, 2008|Brand Naming, Product Naming|Comments Off on Kickfire blazes onto the scene

Ozmo debuts!

We had a lot of fun developing this new technology name. The client was great to work with and the technology is going to shake things up when it hits the market. We'd love to say more, but Ozmo Devices...
By |April 4th, 2008|Brand Naming, Product Naming|Comments Off on Ozmo debuts!