Catchword Naming Company Blog
Tag Archives: software naming
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Here at Catchword, we’ve often reminded clients that a great name will not be able to save a bad product (nor will a horrible name kill a great product). Our friends at Microsoft have helped prove this point with their … More »
Apture has been making waves in the Web 2.0 world. The San Francisco Chronicle says that the Apture founders were “greeted like rock stars” at the SF New Tech event in early October. “What is Apture?” you ask. Well, in … More »
Sometimes a descriptive name just works, especially if done with a little bit of humor. As an aspiring guitar player, I recently found an amazing piece of software that allows you to slow down your favorite songs (and thereby emulate … More »
ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name … More »
We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and we had a lot of fun exploring the creative naming directions inherent in such a rich technology. Vivaty is like … More »
I almost forgot to mention this great coverage that one of our recent clients received in the New York Times. Check out Stuart Elliot’s write-up on our new name Daptiv. (For a PDF, click here.)