CatchThis Naming Company Blog
Tag Archives: renaming
Quick: What do Gucci, Yves St. Laurent, Balenciaga, Puma and Bottega Venetta have in common? If you’ve been following the marketing news, you’ll know that they’re all subsidiaries of the French holding company formerly known as PPR (an initialism for … More »
We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to your pillow talk. But what if you’re just not satisfied with your significant other’s first name? Companies rename and rebrand … More »
This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out … More »
Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury and contentment…” But ladies and gentlemen, … More »
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from the press to the science fiction loving audience to the naming world – hated the new name. We here at … More »
A friend of a friend put together a hilarious and clever site called Rename the Swine Flu. Looks like my blog post earlier this week was no match for Zach’s fun site. I think his site’s popularity is all because … More »
Feb 17
Covert Ops to Covert Oops: Changing the Blackwater Name Won’t Change Perceptions
By Burt Alper
The announcement was so made so quietly that one might even call it stealthy – or perhaps covert. Over the long Presidents’ Day weekend, when people were distracted, busy with Valentine’s Day, and generally thinking about whether they would have … More »