Catchword Naming Company Blog
Tag Archives: renaming
Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury and contentment…” But ladies and gentlemen, … More »
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from the press to the science fiction loving audience to the naming world – hated the new name. We here at … More »
A friend of a friend put together a hilarious and clever site called Rename the Swine Flu. Looks like my blog post earlier this week was no match for Zach’s fun site. I think his site’s popularity is all because … More »
Feb 17
Covert Ops to Covert Oops: Changing the Blackwater Name Won’t Change Perceptions
By Burt Alper
The announcement was so made so quietly that one might even call it stealthy – or perhaps covert. Over the long Presidents’ Day weekend, when people were distracted, busy with Valentine’s Day, and generally thinking about whether they would have … More »