When to Change Your Name Because of Current Events

TataMotors
The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name...
By |March 9th, 2016|In-the-News|Comments Off on When to Change Your Name Because of Current Events

A New ‘New Kind of Family:’ The Freeform Name Review

abc-family-freeform
In the wake of a long bout of family brand therapy, they just decided to abandon the family. Yes, after 3,000 name candidates and 1,200 focus group testers, ABC Family has arrived at its new name – Freeform. ABC Family...
By |October 7th, 2015|Name Reviews|Comments Off on A New ‘New Kind of Family:’ The Freeform Name Review

That Was Zen, This Is Now: The Gusto Name Review

Gusto
Get off your meditation cushion because Zen is out. Well, a small piece of it anyway. Last week, payroll startup ZenPayroll changed its name to Gusto as it plans to move beyond payroll, into benefits such as health insurance and...
By |September 25th, 2015|Name Reviews|1 Comment

Denali is Beautiful

President Obama officially reinstated Denali as the primary name for the highest peak in North America. In several Native Alaskan dialects, Denali means “the tall one” or “big mountain.” The people who have lived in its shadow for thousands of...
By |September 1st, 2015|Catchword, In-the-News, Language Use|Comments Off on Denali is Beautiful

Say again? The Strategy& Name Review

As a brand naming specialist who’s done product naming and company naming for hundreds of brands, it’s rare that a new brand name will surprise me. But when Booz & Company recently renamed itself Strategy& (as part of its acquisition...
By |June 16th, 2014|Name Reviews|Comments Off on Say again? The Strategy& Name Review

Time for a Name Change? 5 Reasons for Corporate Rebranding

Naming a new company is hard enough. Renaming it can be downright painful. (And expensive: the corporate rebranding of Andersen Consulting as Accenture, for example, cost an estimated $100 million.) So it's not a decision to be undertaken lightly. A...
By |November 15th, 2013|Brand Naming|Comments Off on Time for a Name Change? 5 Reasons for Corporate Rebranding

Pooh-Pooh to PPR: The Kering Company Name Review

Quick: What do Gucci, Yves St. Laurent, Balenciaga, Puma and Bottega Venetta have in common? If you’ve been following the marketing news, you’ll know that they’re all subsidiaries of the French holding company formerly known as PPR (an initialism for...
By |April 25th, 2013|Name Reviews|Comments Off on Pooh-Pooh to PPR: The Kering Company Name Review

How to Rename Your Sweetheart: A Naming Guide

We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to your pillow talk. But what if you're just not satisfied with your significant other's first name? Companies rename and rebrand...
By |February 13th, 2013|Catchword, Fun Stuff, Naming Tips|Comments Off on How to Rename Your Sweetheart: A Naming Guide

The Three ‘Knows’ of Naming Your Product or Business

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out...
By |October 4th, 2012|Brand Naming, Catchword, Naming Tips, Product Naming|2 Comments

America’s Malls: Naming Is a Life Preserver, Not a Rescue Boat

“I call this shade American Dream” Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury...
By |June 16th, 2011|Fun Stuff|Comments Off on America’s Malls: Naming Is a Life Preserver, Not a Rescue Boat