The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

About face! Name review of Dotdash

In the tech world, if you don't evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at...
By |May 18th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on About face! Name review of Dotdash

When to Change Your Name Because of Current Events

The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name--the...
By |March 9th, 2016|In-the-News|Comments Off on When to Change Your Name Because of Current Events

A New ‘New Kind of Family:’ The Freeform Name Review

In the wake of a long bout of family brand therapy, they just decided to abandon the family. Yes, after 3,000 name candidates and 1,200 focus group testers, ABC Family has arrived at its new name – Freeform. ABC Family...
By |October 7th, 2015|Name Reviews|Comments Off on A New ‘New Kind of Family:’ The Freeform Name Review

The Tech Is INSIDE the Computer: The Logi Name Review

“More and more technology needs to be invisible,” says Alastair Curtis, chief design officer of Logitech, “with that recognition, technology is becoming knitted into the everyday fabric of our lives, and it just felt natural to actually mirror that with...
By |July 16th, 2015|Name Reviews|Comments Off on The Tech Is INSIDE the Computer: The Logi Name Review

X Marks The Cliché: Connexity Name Review

Sometimes when naming or renaming, companies have a tendency to revert to the safest option—using words, letters, suffixes, and formulas that are so tried and true they have no risk of provoking any negative reaction or confusion whatsoever among consumers....
By |October 2nd, 2014|Name Reviews|Comments Off on X Marks The Cliché: Connexity Name Review

Wearing It on Their Sleeve: iHeartMedia Name Review

“The day the radio’s in trouble is the day you don’t want a friend. As long as you want a friend, you’re gonna love it.” This was Bob Pittman, CEO of iHeartMedia and former CEO of MTV Networks, AOL, and...
By |September 24th, 2014|Name Reviews|Comments Off on Wearing It on Their Sleeve: iHeartMedia Name Review

Time for a Name Change? 5 Reasons for Corporate Rebranding

Naming a new company is hard enough. Renaming it can be downright painful. (And expensive: the corporate rebranding of Andersen Consulting as Accenture, for example, cost an estimated $100 million.) So it's not a decision to be undertaken lightly. A...
By |November 15th, 2013|Brand Naming|Comments Off on Time for a Name Change? 5 Reasons for Corporate Rebranding

Taking the High Road: The Hightail Name Review

We often talk about how our naming consultancy deliberately chose not to brand ourselves using a name that incorporated the word "name." We knew that our industry was awash with those kinds of names, which tend to be flat and...
By |August 6th, 2013|Name Reviews|Comments Off on Taking the High Road: The Hightail Name Review

Is It Time to Rebrand Horse Meat? – A PopNamer.com Name Game

The recent scandal over horse meat found in fast food hamburgers and IKEA meatballs made us wonder. Maybe it's time to rebrand horse meat. Maybe with a new name the meat could be enjoyed openly, and there wouldn't be so...
By |March 13th, 2013|Brand Naming, In-the-News|1 Comment