Catchword Naming Company Blog
Tag Archives: rebranding
Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury and contentment…” But ladies and gentlemen, … More »
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from the press to the science fiction loving audience to the naming world – hated the new name. We here at … More »