catchword » rallying cry http://catchwordbranding.com Professional Naming Company Thu, 09 Feb 2012 20:51:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Fresno FAIL: Attempted Efforts at Re-branding a City http://catchwordbranding.com/catchthis/branding/fresno-fail-attempted-efforts-at-re-branding-a-city/ http://catchwordbranding.com/catchthis/branding/fresno-fail-attempted-efforts-at-re-branding-a-city/#comments Wed, 19 Aug 2009 00:32:43 +0000 Aaron Hall http://www.catchwordbranding.com/catchthis/?p=1961 More »]]> Fresno just rolled out a new motto: California’s year-round playground. And, add to that a new rallying cry: Be world class. Be Fresno.

Seriously?! Who are they kidding with this bullsh**? As a native Fresno County boy, and as a professional naming consultant, all I can say is: HAHAH!

Branding Consultant Suzanne Bertz-Rosa explained, “Because of our weather and our location there’s something to do year-round here.” Um, yeah. That “something to do year-round” in Fresno is called Meth. Fancy words aren’t going to cover up the deep sores blighting the city’s image.


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Update: Laurel and I came up with a few snarky replacements for Fresno’s new tagline.

Fresno: The place to get tweaked all year round!

Fresno: Freshest meth in the Central Valley

Fresno: The nation’s meth breadbasket.

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