CatchThis Naming Company Blog
Tag Archives: Product Naming
At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency. The … More »
Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats 5 adults and has a range of about 100 miles, goes up to 90 mph (really?), … More »
Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth marketing or branding project. Here are five essential things to know if you … More »
The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon over the name AppStore. (Apple is suing Amazon for using it, as if they could own such … More »
There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It’s still funny, and it’s still true! This is the crux of naming: finding names … More »
This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its … More »
As I read Amy Zipkin’s article in yesterday’s New York Times about the litany of formerly defunct brand names that have been re-introduced to the market, I kept noodling on the same question: is it easier to launch a new … More »
I’m sure by now most of you have seen the announcement of the new product from Segway and GM, the PUMA. The naming consultant in me is of two minds. On the one hand, I love the name. It’s short, … More »
Yeah, I know the title was a cheap joke, but what the heck. I knew that GodTube existed, but just the other day I found out they’d changed the name to Tangle. It was originally launched in 2007 a video … More »