CatchThis Naming Company Blog
Tag Archives: Product Naming
After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and … More »
Love it or hate it, the premise of Google Glass (scheduled for release this year) is a real eye-opener. The wearable computer, which looks like a pair of futuristic eyeglasses, lets you do everything from texting and web-surfing to recording … More »
Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space (case in point—“natural,” “green,” and “organic”). What’s one of the most tired terms? We think it’s “real.” A quick search … More »
Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light on the mating game, yet I couldn’t help seeing the parallel to branding, and what helps product and company naming … More »
Narcissism is healthy if expressed in numbers, right? Well, that’s what the Quantified Self movement would have you believe. In 2007, Wired Magazine editors Gary Wolf and Kevin Kelly named this movement of fact fiends, who “share an interest in self … More »
This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out … More »
Sep 13
A Delicate Name with Some Weight: Amazon Kindle Paperwhite Product Name Review
By Mark Skoultchi
Most people don’t realize it, but a brand name is a complicated piece of marketing and communication. In addition to any inherent meaning of the word and relevance to the product, names almost always have unique tonalities and personalities, and … More »
This blog post originally appeared at the DuetsBlog. Being a Make Mine Marvel type, I am of course very excited to see the Avengers movie, which will feature all of the Marvel heroes together! In one place! With Nick Fury (Samuel … More »
Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or tablet happens to be. The triangular attachment fits into your headphone jack, and you can use it to swipe your … More »
Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating … More »