Wearing It on Their Sleeve: iHeartMedia Name Review

“The day the radio’s in trouble is the day you don’t want a friend. As long as you want a friend, you’re gonna love it.” This was Bob Pittman, CEO of iHeartMedia and former CEO of MTV Networks, AOL, and...
By |September 24th, 2014|Name Reviews|Comments Off on Wearing It on Their Sleeve: iHeartMedia Name Review

Window Into the Future: Google Glass Product Name Review

Love it or hate it, the premise of Google Glass (scheduled for release this year) is a real eye-opener. The wearable computer, which looks like a pair of futuristic eyeglasses, lets you do everything from texting and web-surfing to recording...
By |March 1st, 2013|Name Reviews|Comments Off on Window Into the Future: Google Glass Product Name Review

The Top 5 Ways That Company Naming Differs from Product Naming

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating...

Mother Knows Best: MOM Brands Company Name Review

When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of the familiar, comforting Malt-O-Meal box now saying something like MOM Cereal instead. Would the imagery change as well? Would packages feature...
By |February 23rd, 2012|Name Reviews|Comments Off on Mother Knows Best: MOM Brands Company Name Review

No Jokes Allowed: Starbucks Blonde Name Review

Is your coffee female or male? You’ve probably never thought about it, but Starbucks has now forced your hand. Their new, lighter coffee roast is called Starbucks Blonde - and that’s "blonde" with an "e", which normally means it applies...
By |February 7th, 2012|Name Reviews|Comments Off on No Jokes Allowed: Starbucks Blonde Name Review

Fanning the Flames: Kindle Fire Brand Name Review

Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog. At the time, we weren’t in love with the name, although we did point out that as a verb, it’s...
By |October 6th, 2011|Catchword, Name Reviews, Product Naming|1 Comment

I Have a Schwedding Problem: Ben & Jerry’s Shweddy Balls Product Name Review

I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g., Cherry Garcia and Phish Food), loser spouses (i.e., Chubby Hubby), and off-beat, if annoyingly self-aware indie films (i.e., Neapolitan Dynamite)...
By |September 12th, 2011|Name Reviews, Product Naming|Comments Off on I Have a Schwedding Problem: Ben & Jerry’s Shweddy Balls Product Name Review

Think in the Box: IBM SyNAPSE Brand Name Review

Let’s just say you came up with a computer chip that was able to mimic the thought processes of the human brain. That’s exactly what IBM is trying to do. What name could they give for this seemingly impossible feat?...
By |August 31st, 2011|Brand Naming, Name Reviews, Product Naming|Comments Off on Think in the Box: IBM SyNAPSE Brand Name Review

Name Game #10: Name That Brand

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #10: Name That...
By |July 27th, 2011|Brand Naming, Fun Stuff, Product Naming|Comments Off on Name Game #10: Name That Brand

After the Creative Brief: Get Naming!

In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming exercise.  The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and...
By |July 21st, 2011|Brand Naming, Catchword, Naming Tips, Product Naming|1 Comment