Catchword Naming Company Blog
Tag Archives: phone naming
When it comes to product naming—at least of their Android smartphones—no one can accuse HTC of understatement. For starters, there was the HTC Legend . . . the HTC Dream . . . the HTC Supersonic . . . and … More »
We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year’s CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you’ve got … More »
This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people everywhere to say “Meh.” It’s the successor to Windows Mobile 6.5 (an uninspiring name if there ever was one), and … More »
Jul 01
One Phone, Four Names, One Big Branding Mess: Samsung's "Galaxy S" Mobile Phone
By Aaron Hall
Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as … More »
This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its … More »
Introducing the new Samsung Epix smart phone with a whopping…….wait for it……..2-megapixel camera!!! Guys, if you’re gonna include the term “pix” in your phone name it’s gotta have more-than-ordinary picture capabilities. My Blackberry Curve, hardly a substitute for a point … More »
I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn’t … More »