Quiet as Thunder: What’s Wrong with a Brand Name that Boasts?

Thunderbolt
When it comes to product naming—at least of their Android smartphones—no one can accuse HTC of understatement. For starters, there was the HTC Legend . . . the HTC Dream . . . the HTC Supersonic . . . and...
By |February 4th, 2011|Product Naming|Comments Off on Quiet as Thunder: What’s Wrong with a Brand Name that Boasts?

Pager to Phone to Pager: Seeker Unveils pipSqueak

pipSqueak-100x93
We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year's CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you've got...
By |January 25th, 2011|Catchword, In-the-News, Product Naming|Comments Off on Pager to Phone to Pager: Seeker Unveils pipSqueak

Windows Phone 7: This Name Does Not Sing to Me

Grumpy
This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people everywhere to say "Meh." It's the successor to Windows Mobile 6.5 (an uninspiring name if there ever was one), and...
By |October 20th, 2010|Brand Naming, Name Reviews, Product Naming|Comments Off on Windows Phone 7: This Name Does Not Sing to Me

One Phone, Four Names, One Big Branding Mess: Samsung’s “Galaxy S” Mobile Phone

Here's a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as...
By |July 1st, 2010|Brand Naming, Product Naming|2 Comments

Kin One and Kin Two: Seussian Naming

This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its...
By |April 21st, 2010|Product Naming|Comments Off on Kin One and Kin Two: Seussian Naming

Samsung Epix: A Naming Blunder of Epic Proportions?

Introducing the new Samsung Epix smart phone with a whopping…….wait for it……..2-megapixel camera!!! Guys, if you’re gonna include the term “pix” in your phone name it’s gotta have more-than-ordinary picture capabilities. My Blackberry Curve, hardly a substitute for a point...
By |November 21st, 2008|Brand Naming, Product Naming|Comments Off on Samsung Epix: A Naming Blunder of Epic Proportions?

LG is spreading Rumors

LG_LX260,_front_-_open
I saw an ad on TV the other day for LG's newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn't...
By |March 25th, 2008|Brand Naming, Branding, Name Reviews, Product Naming|Comments Off on LG is spreading Rumors

Jitterbug

Samsung is launching a new phone that some are referring to as the "anti-phone."t This new phone will only have the ability to send and receive calls and check voicemail. It won't come laden with confusing and fancy features like...
By |June 25th, 2007|Product Naming|Comments Off on Jitterbug