Catchword Naming Company Blog
Tag Archives: naming
Sorry, I just can’t leave this one alone. I started thinking about the Syfy name change and realized that there are quite a few other channels that could benefit from a new name. Because I’m such a nice guy, I’m … More »
I love Mental Floss — Everyone should read it. They ran a fun naming piece yesterday on the origins of eight high-tech brand names. The brand names origins they illuminate include: TiVo, Bluetooth, Hulu, Blackberry, Wii, Wikipedia, Asus (um, what?), … More »
Feb 17
Covert Ops to Covert Oops: Changing the Blackwater Name Won’t Change Perceptions
By Burt Alper
The announcement was so made so quietly that one might even call it stealthy – or perhaps covert. Over the long Presidents’ Day weekend, when people were distracted, busy with Valentine’s Day, and generally thinking about whether they would have … More »
Just read this article on how marketers do a poor job of marketing Marketing. Very interesting perspective. The simple, but brilliant point that Marketing is neither a science nor a profession helps explain the frequent (and often unfair) criticism of … More »
Catchword had tons of fun creating Leapfrog’s recent product names. It just might be possible, however, that we had even more fun giving the Leapfrog educational gaming toys as gifts this holiday season. I gave Leapfrog gifts to three youngsters … More »
To borrow an old gag from Mike Myers, be careful not to put the wrong emPHAsis on the wrong sylLAble. When we founded Catchword 10 years ago, we struggled with what we would call our new company. After putting ourselves … More »
Recently, I promised to answer the question most asked by our clients: What does it mean for a trademark to be confusingly similar to another trademark? Well, I lied. The question that’s really most asked by our clients is, “It’s … More »
My first paycheck as an English teacher in Caracas, Venezuela was a manila envelope stuffed with over a million bolívares. It was July of 2004 and I was a millionaire. I felt rich for a moment and then very nervous … More »
The Stanford Linear Accelerator Center is in the market for a new name after being affectionately and famously known as SLAC for 46 years. The Energy Department, which funds SLAC, wants a name that can be trademarked (and which will … More »