5 Tips for Creating an Unforgettable Name for your Product or Company

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name....
By |June 18th, 2015|Naming Tips|Comments Off on 5 Tips for Creating an Unforgettable Name for your Product or Company

How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of...
By |April 27th, 2015|Naming Tips|Comments Off on How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

A Place to Hang Your Night Cap: The Marriott AC Hotel Bourbon Name Review

“They had learned nothing and forgotten nothing,” said the French Bishop Talleyrand of the House of Bourbon in 1824. Talleyrand’s pithy maxim may just sum up Millenials, those born in the 80s and 90s who came of age during the...
By |December 11th, 2014|Name Reviews|Comments Off on A Place to Hang Your Night Cap: The Marriott AC Hotel Bourbon Name Review

Screaming into the Canyon of Our Lives: Amazon Echo Name Review

When was the last time you had an argument about a factual topic? Like who coached the Bulls in 1997 or why the sky is blue? The gradual advance of the Internet into every arena of our lives has made...
By |November 12th, 2014|Name Reviews|Comments Off on Screaming into the Canyon of Our Lives: Amazon Echo Name Review

The Fabric of Our Phones: Cloth and Twitter Fabric Name Review

Although the name does not explicitly say what the product does, as soon as I heard about Twitter Fabric, I could guess at its function.  Twitter has long held a monopoly on real-time online thought sharing, but like all big...
By |November 3rd, 2014|Name Reviews|Comments Off on The Fabric of Our Phones: Cloth and Twitter Fabric Name Review

The Three ‘Knows’ of Naming Your Product or Business

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out...
By |October 4th, 2012|Brand Naming, Catchword, Naming Tips, Product Naming|2 Comments

Inmate: The $50 Million Dollar Name That Dare Not Be Spoken

Here at Catchword HQ, we’re all about balance and clarity. (Well, except for our annual Punctuation Party where everyone dresses up as their favorite punctuation mark). We believe in the relative equity between actions and words. The consequences of using...
By |July 7th, 2011|Fun Stuff, In-the-News|Comments Off on Inmate: The $50 Million Dollar Name That Dare Not Be Spoken

America’s Malls: Naming Is a Life Preserver, Not a Rescue Boat

“I call this shade American Dream” Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury...
By |June 16th, 2011|Fun Stuff|Comments Off on America’s Malls: Naming Is a Life Preserver, Not a Rescue Boat

Semantic Hostage Drama: Let’s Rescue “Average” from Meh

So the other night we’re squeezing through the crush at the bar, wondering why is it that every bartender who utters the word “Sidecar” suddenly starts talking like the ghost of Franklin Delano Roosevelt? But what really gets our attention...
By |April 26th, 2011|Fun Stuff|Comments Off on Semantic Hostage Drama: Let’s Rescue “Average” from Meh

Taming Calendar Frenzy

Around the Catchword offices, we like to honor causes, holidays and memorials great and small. We’re all about marking our calendar and putting up the appropriate decorations. In fact, our favorite calendar days are those that also require a costume...
By |November 17th, 2010|Fun Stuff|Comments Off on Taming Calendar Frenzy