CatchThis Naming Company Blog
Tag Archives: naming
This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out … More »
Here at Catchword HQ, we’re all about balance and clarity. (Well, except for our annual Punctuation Party where everyone dresses up as their favorite punctuation mark). We believe in the relative equity between actions and words. The consequences of using … More »
Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury and contentment…” But ladies and gentlemen, … More »
So the other night we’re squeezing through the crush at the bar, wondering why is it that every bartender who utters the word “Sidecar” suddenly starts talking like the ghost of Franklin Delano Roosevelt? But what really gets our attention … More »
Around the Catchword offices, we like to honor causes, holidays and memorials great and small. We’re all about marking our calendar and putting up the appropriate decorations. In fact, our favorite calendar days are those that also require a costume … More »
From the completely fanciful to the highly descriptive, from numbers and acronyms to foreign languages and coined words: there are all kinds of brand names out there in the marketplace. And there’s a time and place for every one. In … More »
Last week an internal memo leaked to the press that indicated Chevrolet might be banning the use of the popular nickname “Chevy”. The public reaction was swift and sharp. To paraphrase, most of the media’s response was, “WTF? What are … More »
(A version of this article appeared recently at Marketing Profs.) Like the internet phenoms they trumpeted, internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and occasionally, brilliant. As a … More »
I spoke with a reporter from the Dallas Morning News last week. He wrote a fantastic column on the surge of marketing directed at combating the swine flu pandemic. There’s a quote from me about resisting the temptation to be … More »
I was interviewed recently for a piece on how language can impact political dialog. The article (“The Semiotics of Conflict”) questions whether the term “apartheid” can be used to describe the situation in Israel vis-a-vis the treatment of Palestinians. I … More »