CatchThis Naming Company Blog
Tag Archives: Naming Tips
Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin or Scrabble tiles myth about name creation, great brand names are usually born out of a lengthy, sweaty process of … More »
For someone in the naming business, Alexander McQueen’s 1922 book How to Name Baby without Handicapping It for Life is downright spooky. For one thing, it begins with a quote from Socrates that seems more appropriate as a slogan for the naming industry … More »
Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light on the mating game, yet I couldn’t help seeing the parallel to branding, and what helps product and company naming … More »
This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out … More »
At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with “The One.” Considering all the work that went into coming up with your names, you probably hope … More »
At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency. The … More »
Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth marketing or branding project. Here are five essential things to know if you … More »
When clients come to us needing a new product or company name for an exciting project, there’s a common situation we encounter. And it isn’t what you might expect. More often that not we have to battle the love a … More »
A brand advice column by Brandy Monakir – Strategist & Good Listener. Hi Everyone! My name’s Brandy Monakir, and I’m a seasoned brand strategist. Catchword’s been nice enough to allow me to contribute to their blog by answering some of … More »
What does naming a baby have to do with naming a laundry detergent? More than you might think. Just as a good commercial brand name creates positive interest and helps that brand make its way in the world, the right … More »