DIY Naming: 5 Things You Must Know

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So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience,...
By |March 2nd, 2016|Naming Tips|Comments Off on DIY Naming: 5 Things You Must Know

This Namer’s 5 Most Trusty Creative Resources

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that...
By |November 5th, 2015|Branding, Catchword, Naming Tips|Comments Off on This Namer’s 5 Most Trusty Creative Resources

The 5 Worst Mistakes You Can Make When Naming Your Product or Company

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after...
By |October 28th, 2015|Naming Tips|Comments Off on The 5 Worst Mistakes You Can Make When Naming Your Product or Company

How is Your Brand Handling the New gTLDs?

This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a...
By |September 30th, 2015|Branding|Comments Off on How is Your Brand Handling the New gTLDs?

Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

5 Tips for Creating an Unforgettable Name for your Product or Company

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name....
By |June 18th, 2015|Naming Tips|Comments Off on 5 Tips for Creating an Unforgettable Name for your Product or Company

An Appetite for the Unexpected: Bay Area Restaurant Names

This blog was originally published on Duets Blog on May 18th, 2015. When the San Francisco Chronicle’s “Top 100 Bay Area Restaurants 2015” guide arrived today, I started paging through eagerly. But not to see if my favorite spot made...
By |May 19th, 2015|Fun Stuff, In-the-News|Comments Off on An Appetite for the Unexpected: Bay Area Restaurant Names

How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of...
By |April 27th, 2015|Naming Tips|Comments Off on How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

Creating a Strong Empty Vessel Name: Thoughts on Empty Vessel Names, Part Two

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of meaning. And this week we’re continuing our exploration of the meaningful empty vessel name. We’ve even got solid insights from...
By |April 3rd, 2015|Naming Tips|Comments Off on Creating a Strong Empty Vessel Name: Thoughts on Empty Vessel Names, Part Two

Seven Tips for Creating a Company Name That Tells a Compelling Story

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more...
By |March 25th, 2015|Naming Tips|Comments Off on Seven Tips for Creating a Company Name That Tells a Compelling Story