Catchword Naming Company Blog
Tag Archives: Naming Tips
At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency. The … More »
Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth marketing or branding project. Here are five essential things to know if you … More »
When clients come to us needing a new product or company name for an exciting project, there’s a common situation we encounter. And it isn’t what you might expect. More often that not we have to battle the love a … More »
A brand advice column by Brandy Monakir – Strategist & Good Listener. Hi Everyone! My name’s Brandy Monakir, and I’m a seasoned brand strategist. Catchword’s been nice enough to allow me to contribute to their blog by answering some of … More »
What does naming a baby have to do with naming a laundry detergent? More than you might think. Just as a good commercial brand name creates positive interest and helps that brand make its way in the world, the right … More »
A few weeks ago, some music buddies and I decided to take the plunge and start a band. Needless to say, there have been expectations that the rhythm-guitar-player-slash-singer who also happens to be a professional namer would come up with … More »
Over this past summer, we wrote a weekly series called 10 Naming Tips. Each week we offered free advice on the naming process for those of you out there beginning the daunting task of company naming or product naming. We … More »
I let my boyfriend use my Clinique moisturizer. I have never thought to buy him a bottle of his own and I’m not sure he’d like it if I did. As liberated as we may be from traditional gender roles, … More »
Aug 25
Naming Tip #10: If you’re going to conduct naming research, make sure you do it right.
By Aaron Hall
Many naming specialists cringe when they hear the words “consumer research.” This negative reaction isn’t because the idea of research is inherently bad. Instead, it’s because naming firms have seen the good, the bad, and the ugly when it comes … More »
Linguistic and cultural appropriateness are important factors when launching a global brand. We all know about the Chevy Nova. Naming a car with a word which means “doesn’t go” in Spanish is probably not the best idea (although we’ll dispel … More »