The 5 Worst Mistakes You Can Make When Naming Your Product or Company

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after...
By |October 28th, 2015|Naming Tips|Comments Off on The 5 Worst Mistakes You Can Make When Naming Your Product or Company

Naming Tip: How to Choose the Right Codenames

When clients come to us needing a new product or company name for an exciting project, there's a common situation we encounter. And it isn't what you might expect. More often that not we have to battle the love a...
By |March 1st, 2011|Naming Tips, Product Naming|Comments Off on Naming Tip: How to Choose the Right Codenames

Dear Brandy

A brand advice column by Brandy Monakir – Strategist & Good Listener. Hi Everyone! My name’s Brandy Monakir, and I’m a seasoned brand strategist. Catchword’s been nice enough to allow me to contribute to their blog by answering some of...
By |October 21st, 2010|Brand Naming, Naming Tips|Comments Off on Dear Brandy

Now You See It: Do You Like It?

It's not easy to judge potential brand name candidates when all you have is a list of names on a piece of paper. When Catchword presents ideas to clients, we'll typically contextualize names visually to help bring them to life....
By |October 14th, 2010|Catchword|Comments Off on Now You See It: Do You Like It?

How to Use a Focus Group for Brand Names: Catchword Video

Sometimes, properly conducted focus group research can provide a useful data point when evaluating brand name candidates. On the other hand, ill-conceived research may torpedo your best ideas and lead you to a name that's bland at best. So how...
By |August 25th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Use a Focus Group for Brand Names: Catchword Video

How to Trademark a Company or Product Name: Catchword Video

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. Catchword principal...
By |August 17th, 2010|Naming Tips, Trademark, Videos|Comments Off on How to Trademark a Company or Product Name: Catchword Video

How to Find the Right Domain Name: Catchword Video

When do you need an exact .com—and when can you get away without one? How do you go about finding a domain name? Or negotiating a purchase from another party? In this 6-minute video, Catchword principal and linguistics director Laurel...
By |August 10th, 2010|Naming Tips, Videos|Comments Off on How to Find the Right Domain Name: Catchword Video

How to Work with a Naming Company: Catchword Video

Not every company needs (or can afford) a naming company, and not all naming companies are created equal. In this 5-minute video, Catchword principal Mark Skoultchi discusses who should hire a naming company, and what to look for when evaluating...
By |August 3rd, 2010|Brand Naming, Branding, Naming Tips, Videos|1 Comment

How to Understand the Types of Brand Names: Catchword Video

From the completely fanciful to the highly descriptive, from numbers and acronyms to foreign languages and coined words: there are all kinds of brand names out there in the marketplace. And there's a time and place for every one. In...
By |July 27th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Understand the Types of Brand Names: Catchword Video

How To Pick An International Brand Name: Catchword Video

Think you can vet a brand name destined for a foreign country simply by running it by someone you know who speaks the language fluently? Think again. It takes a lot more than that to assess whether a name will...
By |July 20th, 2010|Brand Naming, Naming Tips, Videos|1 Comment