The 5 Worst Mistakes You Can Make When Naming Your Product or Company

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Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after...
By |October 28th, 2015|Naming Tips|Comments Off on The 5 Worst Mistakes You Can Make When Naming Your Product or Company

Just Name It! Catchword’s Comprehensive Naming Guide

Anyone who has tried to name something will tell you, naming can be a battle, a chore, a quagmire, or all three. But here at Catchword, 16+ years in the industry has allowed us to develop a process that gets...
By |October 13th, 2014|Brand Naming, Catchword, Naming Tips|Comments Off on Just Name It! Catchword’s Comprehensive Naming Guide

How to Rename Your Sweetheart: A Naming Guide

We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to your pillow talk. But what if you're just not satisfied with your significant other's first name? Companies rename and rebrand...
By |February 13th, 2013|Catchword, Fun Stuff, Naming Tips|Comments Off on How to Rename Your Sweetheart: A Naming Guide

Do-It-Yourself Naming: 5 Must-Read Tips

Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth marketing or branding project. Here are five essential things to know if you...
By |April 21st, 2011|Brand Naming, Catchword, Naming Tips, Product Naming|2 Comments

How to Use a Focus Group for Brand Names: Catchword Video

Sometimes, properly conducted focus group research can provide a useful data point when evaluating brand name candidates. On the other hand, ill-conceived research may torpedo your best ideas and lead you to a name that's bland at best. So how...
By |August 25th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Use a Focus Group for Brand Names: Catchword Video

How to Trademark a Company or Product Name: Catchword Video

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. Catchword principal...
By |August 17th, 2010|Naming Tips, Trademark, Videos|Comments Off on How to Trademark a Company or Product Name: Catchword Video

How to Find the Right Domain Name: Catchword Video

When do you need an exact .com—and when can you get away without one? How do you go about finding a domain name? Or negotiating a purchase from another party? In this 6-minute video, Catchword principal and linguistics director Laurel...
By |August 10th, 2010|Naming Tips, Videos|Comments Off on How to Find the Right Domain Name: Catchword Video

How to Work with a Naming Company: Catchword Video

Not every company needs (or can afford) a naming company, and not all naming companies are created equal. In this 5-minute video, Catchword principal Mark Skoultchi discusses who should hire a naming company, and what to look for when evaluating...
By |August 3rd, 2010|Brand Naming, Branding, Naming Tips, Videos|1 Comment

How to Understand the Types of Brand Names: Catchword Video

From the completely fanciful to the highly descriptive, from numbers and acronyms to foreign languages and coined words: there are all kinds of brand names out there in the marketplace. And there's a time and place for every one. In...
By |July 27th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Understand the Types of Brand Names: Catchword Video

How To Pick An International Brand Name: Catchword Video

Think you can vet a brand name destined for a foreign country simply by running it by someone you know who speaks the language fluently? Think again. It takes a lot more than that to assess whether a name will...
By |July 20th, 2010|Brand Naming, Naming Tips, Videos|1 Comment