You didn’t create your product or company overnight; so don’t expect to name it overnight either. Naming is a process that works best when ample time is spent exploring the vast creative possibilities. Plan ahead and allocate up to six … More »

Catchword has been in the naming business for ten years, and its founders even longer than that! Consequently, Catchword has accumulated a wealth of experience about the right and wrong ways to conduct a naming project. We know it’s tough … More »