The Name Game: Mark Skoultchi of Catchword

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This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword,...
By |January 22nd, 2016|Fun Stuff|Comments Off on The Name Game: Mark Skoultchi of Catchword

Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

An Appetite for the Unexpected: Bay Area Restaurant Names

This blog was originally published on Duets Blog on May 18th, 2015. When the San Francisco Chronicle’s “Top 100 Bay Area Restaurants 2015” guide arrived today, I started paging through eagerly. But not to see if my favorite spot made...
By |May 19th, 2015|Fun Stuff, In-the-News|Comments Off on An Appetite for the Unexpected: Bay Area Restaurant Names

Homage Pays: Name Review of Tribute Portfolio Hotels

I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my few dollars. I had just enough for a doughnut and a coffee. In front of the counter, there was room...
By |May 14th, 2015|Name Reviews|Comments Off on Homage Pays: Name Review of Tribute Portfolio Hotels

How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of...
By |April 27th, 2015|Naming Tips|Comments Off on How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

10 Commandments for Getting the Most Out of Your Naming Firm

This article originally appeared at MarketProfs OK, you've bitten the bullet and decided to hire a naming firm for your next branding initiative. You've researched and vetted several firms, and you've picked one that feels like a good match. It's...
By |March 5th, 2014|Catchword, Naming Tips|Comments Off on 10 Commandments for Getting the Most Out of Your Naming Firm

Maintaining Secrecy in a Naming Project

Secrecy is a key ingredient in any naming project. Without it you court disaster, risking time, money, and marketing impact. However, maintaining secrecy too tightly for too long brings its own dangers, including lack of creative input and failure to...
By |May 31st, 2013|Naming Tips|Comments Off on Maintaining Secrecy in a Naming Project

Naming Help: Who Should Hire a Naming Firm?

At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency.  The...
By |May 10th, 2011|Brand Naming, Naming Tips, Product Naming|Comments Off on Naming Help: Who Should Hire a Naming Firm?

How to Work with a Naming Company: Catchword Video

Not every company needs (or can afford) a naming company, and not all naming companies are created equal. In this 5-minute video, Catchword principal Mark Skoultchi discusses who should hire a naming company, and what to look for when evaluating...
By |August 3rd, 2010|Brand Naming, Branding, Naming Tips, Videos|1 Comment

Naming Tip #10: If you’re going to conduct naming research, make sure you do it right.

Many naming specialists cringe when they hear the words “consumer research.” This negative reaction isn’t because the idea of research is inherently bad. Instead, it’s because naming firms have seen the good, the bad, and the ugly when it comes...
By |August 25th, 2008|Naming Tips|Comments Off on Naming Tip #10: If you’re going to conduct naming research, make sure you do it right.