The Name Game: Mark Skoultchi of Catchword

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This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword,...
By |January 22nd, 2016|Fun Stuff|Comments Off on The Name Game: Mark Skoultchi of Catchword

Standing On Broad Shoulders: The Broadly Name Review

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Earlier this month, media leviathan VICE Media, Inc. launched Broadly—the first women’s interest site among its stable of digital channels—featuring daily editorials, digital videos, and immersive long-form documentaries. Broadly leverages VICE’s in-your-face style and tone, intelligent coverage of prickly territory, cheeky humor, and confident...
By |August 26th, 2015|Name Reviews|Comments Off on Standing On Broad Shoulders: The Broadly Name Review

Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

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This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

An Appetite for the Unexpected: Bay Area Restaurant Names

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This blog was originally published on Duets Blog on May 18th, 2015. When the San Francisco Chronicle’s “Top 100 Bay Area Restaurants 2015” guide arrived today, I started paging through eagerly. But not to see if my favorite spot made...
By |May 19th, 2015|Fun Stuff, In-the-News|Comments Off on An Appetite for the Unexpected: Bay Area Restaurant Names

How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

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Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of...
By |April 27th, 2015|Naming Tips|Comments Off on How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

This Just In: Naming Is Still Hard

There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It's still funny, and it's still true! This is the crux of naming: finding names...
By |June 15th, 2010|Fun Stuff, Product Naming, Trademark|Comments Off on This Just In: Naming Is Still Hard

The X-Rated Valentine’s List: Catchword’s Best/Worst Adult Toy Store Names

Some say it with flowers. Others, with chocolates. And then there are those who prefer more stimulating tokens of their affection. So in the holiday vibe, this Valentine’s Day the brand naming specialists at Catchword decided to take a look...
By |February 12th, 2010|Brand Naming, Fun Stuff, Language Use|4 Comments

Naming Tip #10: If you’re going to conduct naming research, make sure you do it right.

Many naming specialists cringe when they hear the words “consumer research.” This negative reaction isn’t because the idea of research is inherently bad. Instead, it’s because naming firms have seen the good, the bad, and the ugly when it comes...
By |August 25th, 2008|Naming Tips|Comments Off on Naming Tip #10: If you’re going to conduct naming research, make sure you do it right.

Naming Tip #9: Avoid negative international associations

Linguistic and cultural appropriateness are important factors when launching a global brand. We all know about the Chevy Nova. Naming a car with a word which means “doesn’t go” in Spanish is probably not the best idea (although we’ll dispel...
By |August 18th, 2008|Naming Tips|Comments Off on Naming Tip #9: Avoid negative international associations

Naming Tip #8: Always keep a handful of strong name candidates under consideration

Everyone loves an epiphany. Unfortunately, expecting an epiphany from a naming process is usually a bad idea. It’s common to want to fall in love with a single name candidate that communicates all of your desired messages, that is legally...
By |August 11th, 2008|Naming Tips|Comments Off on Naming Tip #8: Always keep a handful of strong name candidates under consideration