CatchThis Naming Company Blog
Tag Archives: naming blunder
I’m probably late to the game on this one, but: Really? Seriously?
[Today it was announced that the Russian energy giant Gazprom would enter into a joint venture with the Nigeria National Petroleum Corporation. The new firm, to be called Nigaz, is set to build refineries, pipelines and gas power stations in … More »
Feb 17
Covert Ops to Covert Oops: Changing the Blackwater Name Won’t Change Perceptions
By Burt Alper
The announcement was so made so quietly that one might even call it stealthy – or perhaps covert. Over the long Presidents’ Day weekend, when people were distracted, busy with Valentine’s Day, and generally thinking about whether they would have … More »