Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and...
By |December 3rd, 2015|Branding, Language Use, Naming Tips, Product Naming|Comments Off on Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

Wearing It on Their Sleeve: iHeartMedia Name Review

“The day the radio’s in trouble is the day you don’t want a friend. As long as you want a friend, you’re gonna love it.” This was Bob Pittman, CEO of iHeartMedia and former CEO of MTV Networks, AOL, and...
By |September 24th, 2014|Name Reviews|Comments Off on Wearing It on Their Sleeve: iHeartMedia Name Review

Golden Arch-itecture: McBrunch Name Review

You may have noticed that breakfast has become the primary battlefield for the fast food heavyweights. Burger King has the Croissan’wich, Taco Bell has been making inroads with the breakfast burritos and waffle tacos they introduced last March, and McDonald's...
By |September 17th, 2014|Name Reviews|Comments Off on Golden Arch-itecture: McBrunch Name Review

Roger, Copy That: JetBlue Mint Sub-brand Name Review

The latest airline to offer extreme luxury seating is JetBlue, and they have christened their new sub-brand "Mint." You know, mint as in pristine, mint as in the sharp, crisp flavor of toothpaste, mint as in what the housekeepers leave...
By |October 30th, 2013|Name Reviews|1 Comment

Great for Now: iPad Air Name Review

Apple surprised the tech world today by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company's established naming lexicon while emphasizing the product's main selling point: its thin and light design. However, there are some risks to...
By |October 22nd, 2013|In-the-News, Name Reviews, Product Naming|Comments Off on Great for Now: iPad Air Name Review

Mother Knows Best: MOM Brands Company Name Review

When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of the familiar, comforting Malt-O-Meal box now saying something like MOM Cereal instead. Would the imagery change as well? Would packages feature...
By |February 23rd, 2012|Name Reviews|Comments Off on Mother Knows Best: MOM Brands Company Name Review

Yes & No: Fifth & Pacific Company Name Review

Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its...
By |January 12th, 2012|Name Reviews|Comments Off on Yes & No: Fifth & Pacific Company Name Review

Not So Fast: Pumagility Product Name Review

When it comes to wordplay, I’m as big a fan of the portmanteau as the next person. (For those of you who don’t know, a portmanteau is a word formed by squishing parts of two other words together.) Snapple (snap...
By |December 8th, 2011|Name Reviews, Product Naming|1 Comment

Keep it Simple, Samsung: New Galaxy Phone Naming System Review

With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s...
By |September 21st, 2011|Brand Naming, Branding, Name Reviews, Product Naming|Comments Off on Keep it Simple, Samsung: New Galaxy Phone Naming System Review

Virgin: Sure, It’s a Great Masterbrand, but Let’s Not Forget Those Product Families

In case you missed it, Virgin America is rolling out a new campaign supported by the tagline “Breath of Fresh Airline.”  The point is to draw attention all those wonderful Virgin amenities such as touch screen entertainment and signature cabin...
By |April 14th, 2011|Brand Naming, Branding, Product Naming|Comments Off on Virgin: Sure, It’s a Great Masterbrand, but Let’s Not Forget Those Product Families