CatchThis Naming Company Blog
Tag Archives: naming advice
Don’t be afraid to be BOLD. Distinguish yourself from your competitors; don’t imitate them. You think everyone felt comfortable with the name Virgin? Of course not. But it stood out and had a great story to tell. A name’s edginess … More »
Everyone thinks they need the exact dot-com URL for their company name. Some are right, but many are mistaken. Online consumer brands may well justify this prime internet real estate, because there’s no question that the average consumer will first … More »
You’ll always have multiple audiences for your product or company name. At the very least you have your customers and your internal staff (from CEO to Admin Assistant). And at the very most, you may have a diverse and multi-tiered … More »
You should involve all key stakeholders from the very start of your naming project. Ask yourself, “Who has veto power?” Then include them on the naming project team. Even if it’s the CEO, do your best to include her/him in … More »
Some people assume that all naming firms are basically the same. And, that evaluating any two naming firms is as simple as comparing one fresh apple to another. While similarities may exist, naming firms are not all created equal. And … More »
You didn’t create your product or company overnight; so don’t expect to name it overnight either. Naming is a process that works best when ample time is spent exploring the vast creative possibilities. Plan ahead and allocate up to six … More »
Catchword has been in the naming business for ten years, and its founders even longer than that! Consequently, Catchword has accumulated a wealth of experience about the right and wrong ways to conduct a naming project. We know it’s tough … More »
Ten years ago this spring, three youngish whippersnappers, bright-eyed and bushy-tailed, opened the doors at Catchword Branding. Since then, we’ve gone from a small startup working with a handful of up-and-coming firms to a full-service bicoastal naming agency with a … More »