SWonderful: SXSWi 2016 Name Roundup, Part 2

blog-image
Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

DIY Naming: 5 Things You Must Know

carpentry
So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience,...
By |March 2nd, 2016|Naming Tips|Comments Off on DIY Naming: 5 Things You Must Know

Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

150805-Www-Written-In-Search-Bar-lg
This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

5 Tips for Creating an Unforgettable Name for your Product or Company

no-img-thumb
This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name....
By |June 18th, 2015|Naming Tips|Comments Off on 5 Tips for Creating an Unforgettable Name for your Product or Company

Homage Pays: Name Review of Tribute Portfolio Hotels

2306100014_6c1ecb2b1e_o-120x90
I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my few dollars. I had just enough for a doughnut and a coffee. In front of the counter, there was room...
By |May 14th, 2015|Name Reviews|Comments Off on Homage Pays: Name Review of Tribute Portfolio Hotels

How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

7658230838_6774410577_q-120x90
Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of...
By |April 27th, 2015|Naming Tips|Comments Off on How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

Creating a Strong Empty Vessel Name: Thoughts on Empty Vessel Names, Part Two

Bouba-Kiki-effect-shapes-120x90
A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of meaning. And this week we’re continuing our exploration of the meaningful empty vessel name. We’ve even got solid insights from...
By |April 3rd, 2015|Naming Tips|Comments Off on Creating a Strong Empty Vessel Name: Thoughts on Empty Vessel Names, Part Two

Seven Tips for Creating a Company Name That Tells a Compelling Story

MP-120x90
This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more...
By |March 25th, 2015|Naming Tips|Comments Off on Seven Tips for Creating a Company Name That Tells a Compelling Story

Refusing to Leave Pa’s Shack: Why a Name Change Might Have Saved RadioShack

Screen-shot-2015-03-12-at-1.36.43-PM-120x90
Last month, after almost 3 years of hemorrhaging money, RadioShack filed for Chapter 11 bankruptcy. Facing growing irrelevancy in the electronics scene, RadioShack spent the last two decades desperately trying to rebrand itself. They started calling themselves The Shack, rearranged...
By |March 12th, 2015|Catchword|Comments Off on Refusing to Leave Pa’s Shack: Why a Name Change Might Have Saved RadioShack

How to Use Focus Groups to Help You Choose a Great Name

So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your brand from people in your target audience. While we seldom recommend that clients hire focus groups to evaluate name candidates,...
By |February 25th, 2015|Brand Naming, Catchword, Naming Tips, Product Naming|Comments Off on How to Use Focus Groups to Help You Choose a Great Name