I’ve Got a New Company Name – Now What? Part 5

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |August 29th, 2008|Brand Naming, Catchword|1 Comment

I’ve Got a New Company Name – Now What? Part 4

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |August 26th, 2008|Brand Naming, Catchword|Comments Off on I’ve Got a New Company Name – Now What? Part 4

I’ve Got a New Company Name – Now What? Part 3

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |August 1st, 2008|Brand Naming, Catchword|Comments Off on I’ve Got a New Company Name – Now What? Part 3

Cuil not so cool

So putting aside the atrociousness of the name (seriously, this could be the worst company name ever launched), this new "Google-Killer" is not ready for prime time. I had to check it out, what with all the publicity it has...
By |July 30th, 2008|Brand Naming, Fun Stuff, In-the-News|Comments Off on Cuil not so cool

I’ve Got a New Company Name – Now What? Part 2

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |July 25th, 2008|Brand Naming, Catchword|1 Comment

I’ve Got A New Company Name – Now What? Part 1

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |July 18th, 2008|Brand Naming, Catchword|3 Comments

I have a new company name. Now what?

  Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. We've put together a handy-dandy guide to...
By |June 26th, 2008|Brand Naming|Comments Off on I have a new company name. Now what?

Good Strategy, Bad Execution

Enterprise IG's recent rebranding to The Brand Union has created quite a stir in the naming and branding community. The general perception seems to range from "yawn" to "those idiots". And really, who can argue? It's just another "brand___" name...
By |November 9th, 2007|Brand Naming, Branding, In-the-News|Comments Off on Good Strategy, Bad Execution